Lead Director Digital Product Adobe Personalized Content Ecosystem)

CVS Health



Hartford, CT

Why you should apply for a job to CVS Health:

  • 62% say women are treated fairly and equally to men
  • 52% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.


    Position summary

    Retail, Pharmacy and Health Care businesses. The Digital Product Lead, Content Enablement is a key role, who understands how workflow, assets, content, and digital channels (web, mobile, app, outbound comms) work together to create high performing and highly personalized, digital customer experiences. This role works closely with digital and marketing leaders across the CVS Health lines of business to assess business goals, strategic objectives and gather use cases to build a comprehensive and actionable multi-year roadmap for our B2C and B2B businesses. The Digital Product Lead, Content Enablement is responsible for envisioning the art of the possible, working with Scrum Masters and MarTech engineers as part of an Agile/Scrum-based team to bring the product vision to life.


    • Work with digital, marketing and analytics leaders to gather and rationalize desired business outcomes, key use cases, and product requirements.

    • Collaborate with MarTech cross functional teams, solutions architects, and strategic partners to cultivate and deliver a multi-year product roadmap and spearhead critical CMS (Content Management Solutions) Migrations and DAM (Digital Asset Management) consolidation initiatives.

    • Be an advocate of MarTech and communicate current and target-state capabilities across the organization to drive alignment, adoption, and education.

    • Focus on delivering business outcomes, like improving customer acquisition, engagement, customer/member experiences and better healthcare to customers.

    • Work within SAFe Agile teams to develop a backlog of user stories.

    • Act as Product Owner in cross-functional Scrum teams, helping drive continuous delivery

    • Stay current on industry trends within content management, digital asset management, data platforms, and channel execution.

    Required Qualifications:

    • 5+ years of experience as a subject matter expert with some of the following technologies: Adobe experience Cloud, Content Management (e.g., AEM, Drupal, Contentful, headed vs. Headless), Digital Asset Management (e.g., AEM, Stibo, Aprimo, Scene 7. Dynamic Media,) and Workfront.

    • 5+ years of experience in developing content ecosystem for digital presentation layers (e.g. web and app) leveraging modern marketing technology tools.

    • Partner with business, Engineering, and architecture to develop innovative enterprise-wide solutions for content ecosystem.

    • Communicate marketing needs to our content Product/engineering teams and partner with them to help set solution vision, strategy, and roadmap.

    • Proven experience leading MarTech (content more importantly) strategy and ability to develop a comprehensive MarTech vision, strategic plan, and then execute to deliver results.

    • Evangelize and test new business ideas with stake holders and manage content capabilities through their lifecycle from conception, launch, and end-of-life.

    • 5+ years of hands-on experience with Adobe DAM, and Adobe AEM.

    • 7+ years of experience working as a technology-focused Product Owner.
      5+ years of experience working in Marketing Technology.

    • 2+ years of experience or knowledge of web optimization and Test & Learn tools (Google Optimize, Optimizely, Oracle Maxymiser, Monetate, Adobe Target).
      2+ years of experience or knowledge of web analytics platforms and visualization tools (Google Analytics, Adobe Analytics, Data Studio, Tableau).

    • 3+ years of experience using Agile or Iterative delivery methodologies.

    Preferred Requirements:

    • Professional understanding of the MarTech ecosystem, and common marketing use cases.

    • Solid experience with Adobe Target and Adobe Journey Optimizer

    • Good to have channel service providers experience (e.g., SFMC, Adobe AEP/Campaign, Responsys, Braze).

    • Proficient with communications at different levels, presentations, and reports.

    Pay Range

    The typical pay range for this role is:

    $140,000.00 - $280,000.00

    This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

    In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

    For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

    CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

    You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

    CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.

    Why you should apply for a job to CVS Health:

  • 62% say women are treated fairly and equally to men
  • 52% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.