Lead Director, Performance and Optimization - CVS Media Exchange

CVS Health



Wellesley, MA

Why you should apply for a job to CVS Health:

  • 62% say women are treated fairly and equally to men
  • 52% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.


    Position summary

    Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.

    CVS Media Exchange is hiring a Lead Director of Performance and Optimization. This role will report to the Executive Director, Head of Operations.

    CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS's in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

    The Lead Director, Performance and Optimization is a critical role responsible for providing strategic and operational direction to drive campaign performance for CMX brands and suppliers. The ideal candidate will be able to balance needing to get into the weeds to solve day-to-day problems as well as be able to step back and adopt big picture strategic decision making. This individual will be a seasoned leader who knows how to navigate challenging situations and drive effectiveness and innovation to grow CMX revenue.

    Responsibilities include but not limited to:

    • Lead the Media Buying, Inventory Management, and Onsite Performance Optimization teams providing guidance, coaching & mentorship, acting as a point of contact for escalations.

    • Serve as the functional point of contact & subject matter expert for social, programmatic, onsite display, and search campaign performance practices.

    • Develop and evangelize processes, expectations, best practices, and innovation.

    • Act as a strategic partner to key internal stakeholders (Sales, Product, Client Solutions, etc.) and CMS Brands and Suppliers to facilitate, manage and prioritize demands that help meet and exceed revenue targets & drive campaign and brand performance.

    • Support team members on key accounts to ensure ultimate success and client satisfaction, driving repeat business.

    • Recruit, train, and develop a results-oriented team.

    • Act as a key partner to L&D and Sales Enablement to ensure training materials map back to messaging and CMX value proposition.

    • Develop reporting framework to easily report on campaign performance trends, allowing for data to be actioned upon.

    The candidate must be commutable to one of our corporate offices and be willing to work a hybrid schedule. Hybrid model with 3 onsite days/week at one of these locations:

    Wellesley, MA

    Boston, MA

    Woonsocket, RI

    New York Soho area, NY

    Chicago, IL

    Blue Bell, PA


    • 8+ years of digital advertising & ad tech experience

    • 6+ years hands-on experience and proficiency in ad ops, programmatic, ad management technologies, and BI tools (TTD, GAM, Ad Verification, OMS, Tableau, etc.)

    • 4+ years of management experience


    • Retail media experience is a plus

    • Strong ability to manage projects, timelines and lead a team of media professionals

    • Excellent communicator and collaborator; able to work with both technical and non-technical teams.

    • Experience working with cross-functional teams across all levels including senior management.

    • Advanced skills in Microsoft Excel, Word and PowerPoint

    • Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines

    • Excellent communication, presentation, and training skills

    • Demonstrated pro-active thinking with creative problem-solving skills and maximizing budgets

    • Thrives in a fast-paced environment with ability to manage multiple priorities while meeting tight deadlines


    Bachelor's degree or equivalent work experience (HS Diploma and 4 years of experience) required.

    Pay Range

    The typical pay range for this role is:

    $100,000.00 - $231,500.00

    This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

    In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

    For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

    CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

    You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

    CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.

    Why you should apply for a job to CVS Health:

  • 62% say women are treated fairly and equally to men
  • 52% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.