Marketing Operations Senior Manager - CVS Media Exchange (CMX)

Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment.

Position Summary

CVS Media Exchange (CMX) uses The Power of the Everyday Purchase™ to enable advertisers to reach valuable health and wellness shoppers wherever they are, employing our deep ExtraCare® data and predictive analytics to anticipate shopper needs and deliver personalized

communications.

CMX is currently seeking its next Senior Manager, Marketing Operations which is responsible for building and sustaining enhanced capabilities that support efficient management and execution of the CMX Marketing portfolio. CMX Marketing Operations drives operational efficiency and excellence in execution by building, using, and monitoring processes and tools that optimize the way the CMX Marketing organization works. We are enthusiastic change agents that build strategies and solutions to better enable agility and innovation, which leads to an enhanced ability to connect with people in innovative and motivating ways.

This role will be a part of the CMX Marketing Team reporting to the Lead Director, Marketing Operations. The Sr. Manager is an individual contributor that will be responsible for orchestration and project management across several cross-functional teams, allowing for the development and execution of comprehensive marketing and sales enablement strategies that work backwards from the needs of our customers and drive awareness and adoption of our advertising products and solutions.

CMX is a highly visible and anticipated initiative for CVS with aggressive growth goals over the next 3-5 years. CMX is seeking a highly motivated individual with strong digital and technology experience to help drive this growth engine. This person will be experienced at managing and delivering marketing projects from kick-off to completion and launch.

This role will become a part of a cross functional strategy & execution team that gets projects completed on time and exceeds expectations. Additionally, this role will manage multiple concurrent projects and diverse stakeholder groups to meet CMX strategic media network goals. This team member will have a keen focus on supporting revenue generating initiatives across Product Marketing and Client Solutions. Working with cross functional team members, the Sr. Manger will meticulously organize and keep projects moving forward from the front lines, updating key partners about progress, and overcoming all the inevitable hurdles along the way.

PRIMARY DUTIES AND RESPONSIBILITES:

• Manage multiple concurrent projects across teams that build marketing and sales enablement material which showcases commercially relevant assets within presentations, product videos, sell sheets, case studies, infographics, PR and more

• Create project plans that drive go-to-market strategies and key product launches, and revise to meet changing requirements and deadlines

• Oversee all aspects of projects: scope, risk, schedule, quality, and communication to stakeholders' fullest satisfaction

• Lead status meetings and capture, store, and distribute meeting notes

• Evaluate new work requests, identify resources needed, assign individual responsibilities, and schedule action items

• Provide regular updates and progress reports to key team members, including executive leadership

• Be a point of escalation for all issues and changes to existing plans

• Coordinate internal reviews and quality assurance. Keep track of lessons learned and share with all team members

• Participate in brainstorming sessions to develop processes and workflows to align with business goals

• Lead lookback meetings with an eye for procedural and ways of working improvement

• Develop/maintain reports and dashboards within Workfront to align KPIs to inform on portfolio status and areas of operational improvement

• Manage Marketing Ops onboarding documentation and schedules for new team members, ensure all lives on-SharePoint for coordination of ongoing training and re-training efforts

• Own cross-functional and team-wide collaboration model and RACI, ensuring ways of working are consistent, clear, and adhered to by the team

• Drive weekly discussions / status meetings with CMX leaders regarding portfolio health, KPIs, and process adherence as appropriate.

This role is hybrid. It must be based near one of our Corporate Hubs, you must work in the office 3 or more days a week: Boston, MA, Wellesley, MA, Woonsocket, RI, Hartford, CT, New York, NY, Chicago, IL, or Blue Bell, PA.

Required Qualifications

• 5+ years of marketing ops experience with a strong foundation of business, retailer, and consumer understanding.

• 3+ years cross-functional leadership experience.

• 2+ years of retail marketing or retail agency ops/strategy experience.

Preferred Qualifications

• Project management certification or equitable experience

• Paid Media/Retail Media Network background

• Familiarity with Workfront is ideal

• Experience working with a Digital Asset Management (DAM) platform a plus

• Strong project/program management, interpersonal, communication and negotiation skills

• Ability to adapt between strategic and tactical thinking and work well within both

• Proven experience managing client relationships and effectively problem solve, ability to analyze problems and provide a viable solution

• Ability to work well in a fast-changing environment

• Excellent, proven organization skills, including strong attention to detail and managing multiple projects simultaneously

• Proficiency in all aspects of project management process groups (initiating, planning, executing, monitoring/controlling)

• Strong listening and superior relationship building skills

• High intellectual curiosity, drive, determination, self-confidence, and persuasion skills

• Proficiency in Microsoft Office

Education

Bachelor's degree or equivalent (HS Diploma + 4 years of relevant experience) required.

Pay Range

The typical pay range for this role is:

$82,940.00 - $199,144.80

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

We anticipate the application window for this opening will close on: 09/27/2024

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.