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ver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
Position Summary
**This is a hybrid position which will require 3 days in the office (Tues, Wed, Thurs). Candidates may commute to one of our Corporate Hubs in the following location:
Boston or Wellesley
Woonsocket
Chicago
Hartford
NYC
The Senior Analyst, Digital Engagement is responsible for supporting transformational programs that connect consumers across CVS Pharmacy, Signify, and Oak Street Health. In this role you will help to define a retail program to attract, inspire, engage, and convert new and existing customers within the CVS.com experience. This role requires a high level of attention to detail to help bring tactics to life.
An ideal candidate is excited about supporting the execution of complex, cross-functional programs in a results-driven environment. You have a data-driven mindset, lead with a consumer-centric approach, are a master problem solver and entrepreneurial in nature. You must also be prepared for a fast-paced environment and be comfortable with ambiguity. The Program Manager will report directly to the Senior Manager of Digital Engagement.
Key Responsibilities
Responsible for supporting analytics for testing and personalization activations and landing page performance
Leads execution of all project deliverables including, but not limited to, brief development for landing page designs, budget management, and collaboration with Marketing Operations and Legal review of materials
Gathers input from the appropriate cross-functional partners and consolidates for Sr. Manager/Director
Define key KPIs to measure program success
Seek new opportunities to innovate the retail space and rethink user journeys to create best-in-class customer experiences
Continuously assess tactic results, and optimize to improve performance
Develop decks and presentations for senior leaders
Key Skills
Talent for working under pressure in a fast-paced, white space environment, with ability to balance business needs and requests
Ability to take on tasks outside of immediate scope to help team mission if necessary
Familiar with retail landscape
Act as an independent self-starter and provide thought leadership with immediate team, partners, and organization leaders
Ability to manage multiple projects and tight timelines
Required Qualifications
3+ years of marketing or advertising experience with a focus on retail and digital marketing channels
1+ years of retail marketing or retail agency/strategy experience
1+ year of experience with Adobe Analytics and/or A4T
1+ year of experience with Excel and PowerPoint
Preferred Qualifications:
Offers ideas to teams, successful at changing process or offering suggestions for team to consider
Experience with Tableau, or equivalent BI programs preferred
Education:
Bachelor's Degree required or equivalent years of experience
Pay Range
The typical pay range for this role is:
$46,988.00 - $122,400.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit Benefits | CVS Health
We anticipate the application window for this opening will close on: 10/31/2024
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.