uct research, build processes and deliver outcomes through execution of digital media programs for key verticals within CVS Media Exchange. The individual will play a lead role in working with sales and clients, ensuring that CMX media strategies are insight-driven, data-informed, and aligned with client business objectives. This role will partner with the client strategy and sales teams - developing media plans and media campaign strategy documents and presentations, building and executing media campaigns in platform, attending client meetings to present digital media strategies and fielding strategy-related questions. The right candidate is passionate about using data to build high-performing digital media programs and uncovering new opportunities to drive our client's business at CVS. You will work collaboratively across sales, account management, operations, and business intelligence teams to develop and apply best practices, share learnings, and ensure that CMX is viewed as a strategic partner to our clients.
Responsibilities include, but not limited to:
Build robust, fully integrated digital media plans across platforms; aligned with campaign objectives and overall client strategy (across paid, owned, earned media).
Develop and execute strategies across performance channels, including onsite search/display, paid social (Meta, Pinterest), paid search (Google Ads), direct publishers, and programmatic media using a DSP like The Trade Desk, Google DV360 etc.
Serve as in-house expert on how data-informed media activation drives client outcomes. Create digital media plans, maintain media budgets and forecasts for internal teams and clients and deliver against KPIs.
Hands on media buying in platform, executing campaigns in at least one channel
Research, identify and evaluate audience modeling and segmentation strategies across all channels. Guide use of audience data to impact media strategy (channel/partner allocation) suited to client objectives and media delivery targets. Identify channels, tactics, data sources (1P, 2P and 3P) maximize campaign results.
Monitor holistic media plan performance, partner with Media Optimization team to continually optimize media strategy/planning. Adjust strategic media plans based on client budgets and performance metrics
Review, analyze, and interpret campaign data to improve performance and alert client and internal teams about potential shortfalls and offer strategic shifts to meet necessary performance goals.
Lead recurring, strategic MMM reviews to evaluate optimal media mix. Monitor budget allocation across media platforms Rapidly adapt CMX media strategy and approach based on new customer behavioral insights and industry trends. Partner internally to make data a cornerstone for more intelligent planning
Research, identify, and evaluate emerging trends and technologies and lead the charge in developing internal capabilities ensuring that the program is innovative and generates growth
Participate in internal planning meetings and client meetings to present and answer questions related to digital strategies
5+ years' experience in data-driven media planning and buying across programmatic display, Facebook/Instagram/Pinterest, paid search, CTV, video, programmatic audio, digital out-of-home
1+ years of previous management experience.
Excellent written, verbal communication and presentation skills including the ability to develop story-telling presentation decks. Proven experience working with senior level clients
Comprehensive understanding of media metrics (e.g., impression, CTR, CPM, etc.), measurement analytics (e.g., sales lift), and quantitative business measures (e.g., LTV, ROI, Effectiveness, etc.)
Excellent organizational, interpersonal and leadership skills. Proven success in collaborating across multiple teams, handling multiple high priority projects in a fast-paced setting
Strong knowledge and understanding of digital media analytics and experience working with DMPs/ DSPs/SSPs/Google Cloud Platform/Adobe Marketing Cloud/1st party data
Experience in multiple media activation channels (programmatic, social, search, TV, OOH, etc.) and understand full funnel addressable activation best practices
Experience working on holistic, cross-channel media recommendations and optimizations that is tied to business outcomes
Experience in building audience based and performance-based media plans using outcomes and KPIs to determine digital partner and channel splits
Solid understanding of various marketing measurement methods (Marketing Mix Models, Multi-Touch Attribution)
Bachelor's degree in advertising, marketing, business, statistics, or similar discipline
The typical pay range for this role is:
$79,200.00 - $174,200.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits