Senior Manager, Performance and Optimization O&O - CVS Media Exchange

CVS Health



Chicago, IL

Why you should apply for a job to CVS Health:

  • 62% say women are treated fairly and equally to men
  • 52% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.


    Position summary

    Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment.

    CVS Media Exchange is hiring a Senior Manager, Performance and Optimization - O&O. This role will report to the Lead Director, Performance and Optimization.

    CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS's in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

    The Senior Manager, Performance and Optimization - O&O will be responsible for the performance and optimization of CMX campaigns through our owned and operated properties. This individual will run the day-to-day operations of campaign management and optimization for onsite display and app, ensuring the highest level of performance. The ideal candidate is an innovative thinker with deep working knowledge of Google Ad Manager with the ability to flex between hand-on-keyboard work to strategy development.

    Responsibilities include but not limited to:

    • Manage and run all onsite display and app campaigns.

    • Architect operational workflows & playbooks for campaign performance

    • Surface overarching learnings to strengthen/enhance our streaming playbook.

    • Collaborate with client solutions, product, and analytics teams to deliver on key client needs.

    • Ensure CMX campaigns are meeting their goals by managing campaign pacing, performance, and margin through continuous optimization.

    • Develop best practices and seek to continuously improve workflows to support all aspects of campaign activation and execution.

    • Serve as our expert in troubleshooting campaign performance issues with Google Ad Manager

    • Manage issues related to campaign troubleshooting, campaign delivery, and campaign performance.

    • Participate in testing initiatives for new ad products and feature enhancements

    • Keep up-to-date with industry changes, case studies and regulatory impacts

    • Collaborate with CMX teams to determine the optimal media mix solutions

    • Analyze and understand inventory levers and patterns

    The candidate must be commutable to one of our corporate offices and be willing to work a hybrid schedule. Hybrid model with 3 onsite days/week at one of these locations:

    Wellesley, MA

    Boston, MA

    Woonsocket, RI

    New York Soho area, NY

    Chicago, IL

    Blue Bell, PA


    • 5+ years in Publisher Digital Ad Operations, with a strong track record of successful campaign management.

    • 4+ experience with Google Ad Manager

    • 2+ years management experience

    • 1 + years using Microsoft Office Suite (Outlook, PowerPoint, Excel)

    • 1 + years fluency in the language of digital media and online measurement: impressions, CTR, CPMs, eCPMs, uniques, pageviews, visits, referrers, viewabililty, demo comps, etc.

    • 1 + years experience reporting and using data sets for deeper analysis


    • Retail media experience is a plus

    • Demonstrated professional maturity with strong interpersonal skills in interacting with internal/external senior leaders

    • Experience working in, and ability to thrive in, a fast-paced environment

    • Detail oriented; possessing critical thinking, analytical and problem-solving skills

    • Expert problem solving and troubleshooting abilities

    • Effective time management skills - ability to prioritize and meet deadlines

    • Entrepreneurial spirit seeking to drive innovation.


    Bachelor's degree or equivalent work experience (HS Diploma and 4 years of experience) required.

    Pay Range

    The typical pay range for this role is:

    $86,700.00 - $190,700.00

    This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

    In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

    For more detailed information on available benefits, please visit

    CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

    You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

    CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.

    Why you should apply for a job to CVS Health:

  • 62% say women are treated fairly and equally to men
  • 52% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.