Strategic Marketing Senior Analyst B2B & B2C

CVS Health



Chicago, IL

Why you should apply for a job to CVS Health:

  • 62% say women are treated fairly and equally to men
  • 52% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.


    Position summary

    e approaches to marketing that help the company expand business while building trust and loyalty with customers.

    This marketing specialist will be responsible for developing assets to acquire consumers and support key partners, to help deliver growth goals for Aetna CVS Health's Individual & Family plans. The ideal candidate brings experience in B2B and B2C channels development, is driven, organized, pays attention to details and is a team player. Bring your expertise to a fast-paced, growing business unit, with all the career and development opportunities offered by a Fortune 6 company.

    Elemental Responsibilities:

    • Develop Open Enrollment campaign online and offline communication channels

    • Supports the Sales and Network teams with digital/ physical assets, trainings, webinars, Etc.

    • Engages with our agencies to deliver on-brand assets to win consumers and enable partners

    • Manages operations, review and approval processes, to deliver compliant assets

    • Plans and prioritizes development to consistently meet deadlines with excellence

    • Ensures digital assets meet accessibility standards, manages translations, etc.

    • Demonstrates ability to continuously learn, improve processes, suggest ideas

    • Supports enhancements of marketing enablement tools

    Required Qualifications

    • 3+ years of progressive experience in marketing or a related field

    Preferred Qualifications

    • Experience with online / offline channels and project management

    • Organized with strong attention to detail

    • Automation experience

    • Experience working in highly regulated industry

    • Bilingual - English/Spanish

    Bachelor's Degree in Business, Marketing, Communications, or related field. MBA preferred

    Pay Range

    The typical pay range for this role is:

    $40,600.00 - $97,800.00

    This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

    In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

    For more detailed information on available benefits, please visit

    CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

    You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

    CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.

    Why you should apply for a job to CVS Health:

  • 62% say women are treated fairly and equally to men
  • 52% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.