Specialist - Onboard Experience, Global Marketing

The Onboard Experience Specialist is responsible for creating and executing marketing plans supporting food and beverage onboard, along with soft products like amenity kits and bedding – enabling Delta customers to have an unmatched experience onboard and telling the important stories of our partners. With a focus on creating premium experiences with a purpose, this role will also position Delta as the undisputed leader when it comes to the onboard experience.

As a part of the broader onboard communication strategy, this specialist and their plans will target customers ranging from perspective customers to those with upcoming travel to drive awareness and excitement around Delta’s onboard experience and drive positive passenger NPS (Net Promoter Score) that helps create more meaningful and deeper relationships with our customers.

 As part of the Brand Experience Marketing team, this role would work with key teams across Marketing, including Brand, Social, Lifecycle and Direct Channels, along with Brand Experience Design, Onboard Services, Corporate Communications, Digital and Employee Communications.

Primary Functions:  

• Responsible for leading marketing planning, strategy and execution around onboard food and beverage, amenity kits, bedding and other soft products
• Increase customer awareness and adoption of Delta’s onboard experience offerings, including take rate and NPS
• Work with external partners on marketing plans
• Collaborate and partner with internal teams to support the communication strategy around Delta’s onboard experience
• Establish check-ins, share updates, and manage internal and external communications and progress updates against customer experience plans   
• Engage and collaborate with multiple internal teams, including Digital, Corporate Communications, Employee Communications, Onboard Services and Brand Experience  
• Support multiple projects, timelines, and creative process for all relevant projects