Marketing Campaign Analytics Specialist

Description: 

Donnelley Financial Solutions (DFIN) is a leader in risk and compliance solutions, providing insightful technology, industry expertise and data insights to clients across the globe. We’re here to help you make smarter decisions with insightful technology, industry expertise and data insights at every stage of your business and investment lifecycles. As markets fluctuate, regulations evolve and technology advances, we’re there. And through it all, we deliver confidence with the right solutions in moments that matter. 

Summary:

At DFIN, we are the leading provider of innovative, expert-supported financial software solutions.  We are there when our clients need us most, providing SaaS platforms and consultative support to assist during complex financial transactions and powering every stage of an organization’s lifecycle.

The Digital Channel Strategy team at DFIN is a high performing, valued organization that thrives on collaboration and inclusivity.  Our culture is one of growth and empowerment, giving each team member the opportunity to participate in trailblazing trainings designed to level up your sales, technical, and relational skills, while encouraging new ideas and techniques to drive revenue.

The Campaign Analytics Specialist will work closely with the Digital Channel and Marketing teams to identify trends within our sales and lead data, track key activities, evaluate their success, and identify how they contribute to the sales pipeline to ensure they’re offering an adequate return on investment (ROI).  This role is vital in continuing to focus the outbound efforts of the Digital Channel Strategy team and to raise their level of success in supporting the greater business initiatives of our Sales Organization.

You will utilize Salesforce as well as leading-edge technology like 6Sense to find pockets of hidden revenue and will manage Salesforce reports to identify and highlight the data necessary to drive revenue.

Reports to: Stefanie Hageman, Director & Head of Global Digital Channel Strategy

Responsibilities:

• Compile and analyze data over time to forecast sales trends, demand, revenue, and expenses
• Identify and Project manage future campaign opportunities based on competitive activity, client, and market trends
• Review past sales data to determine trends in productivity
• Determine sales and marketing potential and make recommendations with actionable insights
• Maintain accurate account, contact, sales activity, opportunity and forecast information within the company's CRM system Salesforce.com
• Partner with Sales and Marketing to identify lead generation strategies
• Collaborate with Marketing to execute upon integrated outbound sales and marketing campaigns
• Follow value-based selling approach to link a prospect's needs with the proper solutions
• Meet and/or exceed team solution and services revenue opportunity targets

Qualifications:

• Excellent written and verbal communication proficiencies
• Technically savvy with the ability to learn and adopt new platforms and tools quickly
• Self-motivated and tenacious, with strong organizational aptitude
• Ability to work in a fast-paced environment
• Experience using Salesforce.com/other CRM
• Experience with identifying market trends through sales data

Preferred Skills:

• 2+ years’ experience in an Analyst role
• ABM (Account Based Marketing) data a plus
• Working knowledge of lead nurturing systems

It is the policy of Donnelley Financial Solutions to select, place and manage all its employees without discrimination based on race, color, national origin, gender, age, religion, actual or perceived disability, veteran's status, actual or perceived sexual orientation, genetic information or any other protected status. 

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access jobs.dfinsolutions.com as a result of your disability.  You can request a reasonable accommodation by sending an email to [email protected]. #BI-Remote