Corporate Brand Director

erating across different markets, brands, and business areas including Corporate Communications, Policy and ESG, we collaborate with people all around the world. Join our team of experts, and you'll play a crucial role in protecting and promoting who we are and what we do, and ultimately our licence to operate.

About the role

Corporate Brand Director leads the development and implementation of the company's corporate communications plan, safeguarding and improving reputation across all partners. This role is responsible for critical messaging, executive positioning, crisis management, and the governance of all corporate communication channels.

Key Responsibilities:

Strategic Leadership

• Define and lead the organizational communication approach aligned with business priorities and long-term growth ambitions

• Act as a trusted advisor to the head of management, Corporate Relations Director and Leadership Team on all communications and reputational matters

Reputation, Crisis & Issues Management

• Lead the identification, management, and mitigation of reputational risks

• Own crisis communications planning and response, ensuring preparedness and rapid, effective action

• Provide strategic counsel during high-risk or sensitive situations

Media & External Relations

• Coordinate media strategy, building positive relationships with key journalists and collaborators

• Drive proactive storytelling to improve company image and brand equity

• Supervise and interpret media landscape, identifying risks and opportunities

Executive & Leadership Communications

• Shape and deliver high-impact communications for the Managing Director and senior leaders, including speeches, town halls, and key announcements

• Strengthen leadership visibility and credibility through strategic positioning

Owned Channels & Content Governance

• Lead governance and strategic direction of all company-controlled communication networks (internal and external)

• Ensure consistency, quality, and alignment of messaging across platforms

Thought Leadership & Corporate Positioning

• Develop and execute thought leadership strategies that position the company and its leaders as industry voices

• Identify opportunities for external engagement, partnerships, and speaking platforms

Team Leadership & Collaboration

• Lead and develop the corporate communications team and agency partners

• Collaborate cross-functionally with Marketing, HR, Legal, Public Affairs and Commercial

Key Skills & Experience

• Significant experience in senior corporate communications or public affairs roles

• Consistent track record in crisis and issues management at a leadership level

• Exceptional stakeholder management and influencing skills, including C-suite engagement

• Deep understanding of media, digital, and corporate reputation dynamics

• Proven leadership and team management capability

Success Measures

• Strength and consistency of corporate reputation and messaging

• Efficiency in crisis response and risk mitigation

• Quality and impact of executive communications

• Media sentiment and share of voice

• Engagement across owned communication channels

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You will help build and champion an inclusive culture that celebrates people from diverse gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.