General Manager- Digital Marketing Sling

Department Summary

At SLING TV, we operate at the intersection of culture and invention, redefining the meaning of consumer choice to evolve our product and the medium it helped invent. 

More than five years after helping millions of Americans cut the cord and disrupting Pay TV for good, our product continues to thrive because of the culture that helped shape it. We foster opportunity both for our customers and the employees who serve them.

Job Duties and Responsibilities

Reporting to the head of subscriber acquisition, this role is responsible for the performance of Sling’s digital marketing channels: paid search, display and paid social. They manage a large multi-million dollar budget and are responsible for a large portion of Sling’s overall business. They also manage a team of 2-4 direct reports, and have dotted-line management of a team of ~10 very talented individuals. Keys to success in this role are a deep understanding of digital tactics, the ability to see the big picture/think strategically and the ability to lead and coach from both a distance and in one on one settings.

Primary Responsibilities:

• Hitting Sling’s goals for both profitability and gross ads in digital channels

• Managing an 8-figure marketing budget

• Developing processes that turn our digital marketing efforts into a smoothly operating machine

• Create testing roadmap for all digital channels that can supply actionable insights to the rest of the business

• Develop a clear understanding of the incremental impact of all digital channels to assist the broader marketing department with media mix planning

• Manage a large team (~10) of direct and indirect reports

Skills, Experience and Requirements

• 7+ years experience in digital marketing

• 4+ years managing and mentoring teams

• Experience managing marketing budgets; multiple channels preferred; multiple tactics a must

• Deep understanding of marketing attribution and incrementality

Salary Range

Compensation: $100,100.00/Year - $143,000.00/Year
Compensation and Benefits

We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.   

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.