Go-To-Market Program Manager

Department Summary

DISH is a Fortune 250 company with more than $14 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the third-largest pay-TV provider. And we are doing it again with the launch of the first live, internet-delivered TV Service – SlingTV, that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television. 

Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers. 

We have a bold sense of pride, adventure, and desire to win – it’s in our DNA. And we’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story. 

Opportunity is here. We are DISH.

Job Duties and Responsibilities

The DISH Go-To-Market team is accountable for the strategy, growth, and development of all marketing initiatives driving the DISH TV business annually. This team manages the campaigns and initiatives that tell our brand story, reach our target audiences, and drive our yearly sales goals. This is an exciting, dynamic role to have during an exciting time at DISH, as we look to evolve our offerings based on the changing dynamics in the category and our entry into Wireless. 

Marketing Manager Responsibilities include: 

• Developing, Implementing and Maintaining annual DISH Marketing General Market Go-To-Market Calendar, inclusive of all campaigns, offers, tests, initiatives and tactic coordination from top-of-funnel to bottom funnel 

• Lead Go-To-Market tactical campaigns & initiatives based on DISH Marketing 3-year Strategies, Content Pillars, new product launches and offers 

• Working cross functionally with Marketing Centers of Excellence to launch campaigns, initiatives and offers with strategies and objectives and goals defined 

• Writing Business and/or Initiative Briefs, inclusive of background, financial analysis, launch plans, cross-functional team coordination, key meetings/approvals, performance reporting, and archiving/postmortems 

• Leading coordination of annual Marketing Offer strategy (cross-tactic; cross sales channels), inclusive of core pricing, technology launches, free/GWP, gift cards, partner co-marketing, competitive response, faux offers and more

• Developing strategy, implementing and executing marketing cross-sell campaigns, including Wireless, Smart Home and other cross-portfolio opportunities 

• Coordinating resources required for executing with excellence - including Business Brief, Business Rules, Disclaimers/Requirements, Marketing Guidelines, Marketing Fact Sheets, Review/Approval Processes

• Coordinating campaign-level performance share-out across teams, channels and tactics, including KPI’s, message tests, offer testing and image testing

Skills, Experience and Requirements

This is a high-energy role for a well-rounded business professional that can hit the ground running and drive results immediately. This role is demanding given the dynamic market landscape and new marketing challenges, and will allow the right candidate the opportunity to make a big impact in a short time as they grow a critical channel for DISH. A successful Marketing Manager will have the following: 

• Marketing Generalist with experience across full-funnel marketing: brand, digital, direct response, and partner marketing 

• Ability to think strategically about both customer and market information; comfortable analyzing marketing data to see big picture 

• Ability to influence and collaborate across various functional groups including sales, Marketing Centers of Excellence (Digital, Insights, Analytics, Brand, PMO, Finance, etc) and creative agencies

• Lead integrated marketing campaigns test & learn 

• Strong interpersonal skills that encourage team collaboration and promote enthusiasm; build trust with external and cross-functional partners 

• Must be results oriented and have an understanding of metrics and data, as well as the ability to infer implications and make recommendations based on key information alongside Finance and Marketing Analytics teams

• Adept at telling stories via presentations, comfortable presenting to leadership

• Thrive in a fast-paced and ever-changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis, and a proven track record of communicating effectively

• Problem solver, process and detail oriented

Salary Range

Compensation: $76,300.00/Year - $109,000.00/Year
Compensation and Benefits

We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.   

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.