Head of Customer Base and Owned Channels Marketing

Department Summary

At Boost Mobile, we deliver value without compromise, continually redefining what’s possible from a mobile carrier for more than nine million customers.

Our teams reimagine connectivity through new platforms, new business models and new ways of thinking. Today, we’re building a multi-brand wireless telco alongside DISH and its first-of-a-kind network to upend the retail market and deliver groundbreaking new experiences for all.

Together, we’ll draw on our legacies of disruption to change the way the world communicates.

Job Duties and Responsibilities

As the Head of Customer Base and Owned Channels Marketing, reporting to the Director, Lifecycle Marketing, you will be responsible for developing and executing comprehensive customer base communication strategies to strengthen customer engagement, upsell, VAS adoption, and loyalty. You will lead a team of marketing professionals, collaborate with cross-functional teams, and utilize data analytics to identify opportunities for customer base metrics improvement. Your leadership and vision will be instrumental in fostering a culture of customer-centricity, ultimately driving customer loyalty, ARPU and sustainable growth for our brands.

In this role, you will:

• Develop the strategy and drive sourcing and adoption of marketing technologies for most effective communication to prospective and current customers through owned channels (https://e.g. email, SMS)

• Lead team to instrument most effective customer and prospective journeys

• Build and utilize test and learn capabilities to measure and optimize journeys and creative

• Develop data-driven customer base marketing strategies to drive customer loyalty and service adoption/usage, and reduce churn.

• Oversee the execution and optimization of retention and upsell campaigns across various channels.

• Analyze customer data to identify churn patterns and improve retention efforts.

• Develop and market offers to improve key customer base metrics 

• Manage loyalty programs and incentives to enhance customer engagement.

• Collaborate with cross-functional teams to align retention efforts with overall business strategies.

• Lead and mentor the customer base marketing team.

• Monitor and report on key customer base metrics to senior management.

• Stay updated on industry trends and best practices in customer base and owned channels marketing.

Skills, Experience and Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).

• Proven experience (minimum 8-10 years) in customer base and owned channels marketing, with a focus on customer retention and upsell strategies in the retail wireless industry a plus

• Strong analytical skills with experience in data analysis, customer segmentation, and churn analysis.

• Demonstrated success in developing and executing retention marketing campaigns that drive customer loyalty and reduce churn.

• Experience leading and motivating cross-functional teams in a fast-paced environment.

• Proficiency in marketing automation platforms, CRM systems, and data analytics tools.

• Excellent communication, negotiation, and presentation skills to effectively communicate with stakeholders at all levels.

Salary Range

Compensation: $127,https://050.00/Year - $181,https://500.00/Year
Compensation and Benefits

From versatile health perks to new career opportunities, check out our benefits on our careers website.

Employment is contingent on Successful completion of a pre-employment screen, which may include a drug test.