Marketing Analyst II

Department Summary

The Customer Retention Department is unique in that it has elements of marketing, operations, strategy, and analytics. The department is highly visible with the Executive Leadership team and drives multiple strategic initiatives focused on retaining and monetizing DISH’s existing customer base with a new focus on the wireless space. 

• Analytics: We never stop learning about our customers and our business. Our analytical prowess creates wins for both customers and DISH.. 

• Marketing: We create and manage all existing customer communications (web, email, print, television commercials and video elements). 

• Strategic Partnerships: Our team partners with television networks, producers and celebrity talents to create large scale marketing campaigns that make DISH more valuable to our customers. 

• Operations and Project Management: Everyone in our group is hands on when it’s time to operationalize our ideas. We work cross-functionally with business partners from all areas of DISH to implement new initiatives and strategies. 

• We. Work. Together. DISH values unique people coming together to create unique ideas and opportunities. Everyone’s knowledge and experience contributes to our shared success.

Job Duties and Responsibilities

• Develop and Drive Strategies to sell a new wireless product into the existing DISH TV subscriber base to drive revenue and increase customer stickiness. 

• Drive Decision-Making: Use coding, analytics, and advanced modeling to understand project success, areas of opportunity, and make informed, strategic business decisions.

• Leverage Advanced Analytics to optimize marketing, sales performance, and make continuous improvements to the program. 

• Strategic Leadership: Present weekly to the SVP of the Retention department, the President of DISH TV, and other high level executives to gain alignment on business direction and to implement effective strategies. 

• Maximize Customer Lifetime Value: Develop and deploy monetization, marketing, retention and upsell strategies to increase the profitability of our customer base, improve engagement, and ultimately reduce churn for DISH.

Skills, Experience and Requirements

• Bachelor's degree (B. A.) from four-year college or university, preferably Business/MIS, Economics, Finance, Mathematics, Engineering; and 5+ years of experience. Advanced degree (MBA, MS) preferred 

• Ability to distill actionable themes from complex datasets and develop and implement strategies across the business 

• 2+ years experience in a data-driven analytics or strategy role 

• Experience building models, forecasts, budgets and dynamic reports with SQL, Tableau and Excel that provide meaningful direction and insight 

• Experience with data visualization and presentation (Tableau, Microsoft BI, or similar software)

• Experience preparing and delivering presentations tailored for a specific audience

• Excellent project management skills 

• Experience developing plans to drive sales and/or revenue

• Strong written and verbal communication skills

Salary Range

Compensation: $57,400.00/Year
Compensation and Benefits

We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.   

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.