Senior Marketing Lead

Department Summary

At Boost Mobile, we deliver value without compromise, continually redefining what’s possible from a mobile carrier for more than nine million customers.

Our teams reimagine connectivity through new platforms, new business models and new ways of thinking. Today, we’re building a multi-brand wireless telco alongside DISH and its first-of-a-kind network to upend the retail market and deliver groundbreaking new experiences for all. 

Together, we’ll draw on our legacies of disruption to change the way the world communicates.

Job Duties and Responsibilities

You will be developing strategies and tactics that increase customer retention, engagement and ARPU.

In this role you will be expected to:

• Manage development and execution of all transactional and legally required messages sent to customer

• Collaborate with teams (IT, Marketing, CXO, Billing & Credit) on technical requirements related to API-triggered messages

• Plan, develop and implement profitable CRM strategies and tactics to increase retention, engagement and ARPU

• Continuously seek to improve promotional campaign performance through improved targeting; offer testing; channel testing; and creative enhancements

• Strategically and tactically manage multiple, complex projects simultaneously

• Facilitate and lead collaboration within the retention marketing team and across functions to develop and implement go-to-market strategies

• Define and direct quantitative analyses needed for decision-making

• Develop and present business cases for marketing investments with support from finance

• Identify and test new channels and approaches to reach the customer base

Skills, Experience and Requirements

Ideal candidates will have:

• Bachelor’s degree from a recognized 4-year college or university
• Minimum 4-6+ years of experience in developing digital marketing strategies
• Extensive CRM marketing experience in large scale consumer marketing environment
• Experience executing campaigns through email, SMS and push notification channels
• Highly effective leadership skills and project management expertise to accomplish assigned initiatives
• Strong quantitative orientation with expertise in data analysis and insights
• Track record of delivering profitable digital marketing results and other KPIs
• Excellent communication skills and cross-functional relationship management skills
• Passion for the constantly-changing digital landscape with finger on the pulse of emerging digital platforms and trends

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Salary Range

Compensation: $76,300.00/Year - $109,000.00/Year
Compensation and Benefits

We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.   

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.