Sr. Digital Marketing Manager - Strategy & Planning

Department Summary

Part art. Part science. All passion. Our marketing and advertising teams bring a unique blend of skills to tell the DISH story with invention. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive our own breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

DISH Marketing is at the center of telling our story of innovation to the consumer. We offer significant career growth and skill development opportunities across the DISH family of brands including: DISH Network, SlingTV, OnTech Smart Home Services, as well as our future wireless endeavors. As a member of the Digital Marketing team you will be responsible for learning about these brands, developing and executing marketing plans, collaborating with other teams across the company and working with internal and external creative agencies and vendors.

Job Duties and Responsibilities

Our Digital Marketing organization pushes itself every day to be a world-class, innovative, data-driven team that develops, maintains and maximizes our relationships with key internal constituents and digital vendor partners to drive business growth. To be successful, you will need strong analytical skills, a passion for digital marketing, and a drive to deliver creative and innovative solutions that allow us to win in the marketplace.

What You WIll Be Doing:

The Digital Marketing Planning Manager is responsible for developing, coordinating, communicating, and optimizing digital strategies, campaigns, and offers; media budgets, pacing and reporting, cross-tactic test-and-learn programs, digital targeting, and attribution enhancements in accordance with business objectives. This role works closely with digital media, website, and analytics teams to maintain quality control of in-market campaigns; continuously evaluates and improves performance against goals and benchmarks; and works closely with partners, internal Sling stakeholders and senior leadership to strategize, organize, and support while communicating plans, learnings, and results. We are looking for a digital native and strategic thinker with great initiative, ownership, relationship-building, leadership, and communication skills who can be a trusted partner to our internal clients.

• Manage other Account team members while supporting digital strategy, brand, testing, offers, campaigns, creative, and media teams to deliver successful media campaigns

• Develop digital marketing strategies and tactical approach in accordance with business goals and digital/online marketing best practices while overseeing overall digital budget, allocation, spend, pacing, optimizations and reporting 

• Create and manage rigorous cross-tactic test-and-learn program as well as planning, budgets, documentation, optimization, and reporting for digital and enterprise campaign and offer strategies 

• Assist with allocation of digital funds through business case process, media briefs, pacing, tagging, martech, AdOps, and data collection/analysis 

• Partner closely with media tactics, website, creative, finance, IT, MarTech, and analytics teams on all digital strategies and initiatives while continuously improving digital targeting and attribution

• Foster an environment of shared learning and act as a trusted digital expert for executive-level performance and initiative readouts and updates, as well as within the Digital Center of Excellence

• Be a thought leader for the digital marketing team, regularly sharing platform and industry POVs to support digital recommendations; regularly presenting to executive leadership

• Assist in identification, vetting, and implementation of new platform partners

Skills, Experience and Requirements

• Bachelor’s degree from a recognized 4-year college or university; Minimum 4-5 years of overall account management and planning experience, with at least 3 years experience in digital tactic ownership, marketing planning, strategy, and oversight 
• Demonstrated success in planning rapid optimization and test-and-learn agendas and experience with budgeting and financial analysis including return on marketing investment (ROMI) and return on ad spend (ROAS) tracking 
• Expert on digital marketing platforms e.g. Facebook, Twitter, Google and programmatic ad networks; experience with emerging digital marketing platforms e.g. Snapchat, Pinterest, TikTok, digital audio and connected TV a plus
• Comfort with Excel and Google Spreadsheets including pivot tables, vlookups and other analytical functions; knowledge of ad serving platforms e.g. Flashtalking 
• Strong quantitative orientation with expertise in data analysis and insights; strong detail orientation and track record of delivering profitable digital marketing results and other KPIs
• Excellent communication and cross-functional relationship management skills including working closely with analytics, creative, brand, IT, vendor, and executive teams
• Passion for the constantly-changing digital landscape with a finger on the pulse of emerging digital platforms and trends

Minimum required skills / experience:

• Minimum 4-5 years of overall account management and planning experience, with at least 3 years experience in digital tactic ownership, marketing planning, strategy and oversight 
• Experience working across multiple platforms: Google, Facebook, programmatic display & video

 #LI-JILL

#LIDICE

Salary Range

Compensation: $106,250.00/Year - $143,750.00/Year
Compensation and Benefits

We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.   

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.