VP, Experience Design

Department Summary

DISH is a Fortune 200 company, with a portfolio of businesses including traditional DISH TV, Sling TV, Retail Wireless businesses including Boost, Republic, Ting, and emerging OnTech In-Home services. We are also building the country’s first virtualized, standalone 5G wireless network from scratch. The foundation of a connected world, it’s a network free of the limitations of the past, and flexible enough to satisfy all the social, economic and transformative needs of the changing world. 

Opportunity is here. We are DISH

Job Duties and Responsibilities

As we near the launch and roll-out of our 5G network, and continue to navigate the changing landscape in television, we are looking to invest in growing our consumer direct/omnichannel capabilities. This leader will be a key leader in building and enhancing this capability. 

Reporting to the SVP, Chief Digital & Product Officer, this leader will build and lead a team of design leaders to build shared capabilities - including product design, design systems, experience strategy, content design, service design, user research, and design operations. 

You will champion design-led approaches and customer-centricity and lead the digital transformation and digital acceleration of DISH portfolio of businesses - ranging from our mature business (DISH TV), Sling TV, Retail Wireless businesses and OnTech In-Home services, among others. The leader will play a pivotal role in building digital-led technology capabilities and building the “Digital DNA” of the company.

Skills, Experience and Requirements

Key partners/relationships: Business leaders (Retail Wireless, DISH TV, Sling), IT, MarTech, Product Management, Operations leaders 

Key responsibilities: 

• Create the long-term direction for the Experience Design team and influence the larger DISH organization toward increased CX and design-led thinking, while guiding the incremental steps to achieve that goal. 
• Build and direct a team to develop, improve and maintain a premium online customer and associate experience across all DISH digital properties. Coaches and develops experienced professionals through training, establishing objectives, communicating, and delivering constructive feedback. 
• Inspire and uplift your team, bringing out the best in others and enabling practice leaders to do the same within their respective disciplines. 
• Act as the owner of the customer experience and advocate (voice) for the customer in the development of the philosophy and vision for the organization. Collaborate closely with peer executives responsible for Product Management, Technology, Marketing, Creative and operations and other stakeholders to align on omnichannel priorities. 
• Define, build, and communicate the rollout of design standards, guides, tools, processes & structures that draw upon the best and latest industry and human-centered design practices and create efficiencies in the way the Experience Design team works.
• Infuse human-centered design (HCD)-centric culture across the company and help us become a design-led brand and business. Ensure information is gathered through usability and market testing with customers, oversee the analysis and proposes action plans with the business to enhance and improve the online experience. 
• Promote the practice of good documentation for requirements, use cases, information architecture, taxonomies, creative adaptations, and third-party integrations to increase digital agility and build institutional memory within systems, processes and accurate technical writing and diagramming. 

Key success factors: 

• Demonstrated ability in building and leading world-class experience design organizations.

• Demonstrated success in both enterprise and more nimble/startup cultures. 

• Diplomatic, relationship building and ability to influence people over whom you might not have direct authority. 

• Great design sense and customer empathy. 

• Demonstrated ability to attract, inspire and grow world-class digital talent. 

• Executive presence and commercial acumen.

• Familiarity with a range of D2C platforms and solutions.

• Grit, a sense of adventure, and a willingness to learn and explore.

Salary Range

Compensation: $225,000.00/Year - $310,000.00/Year
Compensation and Benefits

We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.   

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.