Channel Marketing Senior Specialist, Electrical Wholesaler & IT Channel

upport of the direct manager, develop a cohesive contact data strategy to enable segmentation and targeting of contacts, and work with Sales to ensure their use of Salesforce for contacts and accounts facilitates richer customer engagement.

• Localise and manage marketing enablement and promotional materials, including digital content.

• With the support of the direct manager, plan and execute EWS and IT partner events, webinars, and other activities to drive partner engagement and lead generation.

• Contribute to push/pull campaigns and align Tier 1 activities with Tier 2 campaigns to help generate adequate demand for Eaton offers and maximise sellout of partner inventories (including promotions, incentives, etc.).

• Monitor and report on the effectiveness of To- and Through-Channel marketing activities, making data-driven recommendations for improvement.

• Manage and oversee marketing development found (MDF) for autorised and premium partners

• With the support of the direct manager, manage the EWS and IT channel marketing budgets, ensuring efficient allocation of resources.

• Consolidate relationships with key local EWS and IT partners, ensuring marketing alignment on goals and strategies.

• Support the digital transformation of the EWS and IT partners by promoting the adoption of new collaborative tools (MyEaton, PRM, e-commerce, APIs, etc.).

• Monitor xxx Partner satisfaction regularly and help make Eaton their partner of choice.

Qualifications:

• Bachelor Degree in Marketing/Communication/Business School

• Min 3 years experience in marketing communcation, preferably in B2B and channel marketing

Skills:

• Solid understanding of core marketing disciplines

• Knowledge of through-channel business processes is beneficial (including channel business strategy, commercial approaches, and distribution models)

• Experience in planning and deploying partner programmes (acquisition, retention, development, and enablement) is advantageous

• Proven ability to execute joint marketing activities with partners, including campaign planning, KPI setting, programme execution, budget management, and reporting/analysis

• Experience in B2B environments is a plus

• Background in channel partner programmes and collaboration with EWS companies is considered an advantage

• Experience working with international, cross-functional teams in dynamic, matrixed settings is preferred

• Demonstrates initiative

• Strong written communication skills and messaging abilities

• Customer-focused approach

• Quick to learn and highly curious

• Strong presentation skills

• Excellent interpersonal skills

• Attentive and effective listening abilities

• Digital and data-driven mindset

• Practical, hands-on execution of marketing plans

What we offer:

• Competitive compensation and benefits package

• Challenging projects in dynamic collaborative team

• Great company benefits

• We make your aspirations matter - Eaton encourages internal promotion, whenever possible

• We make your growth matter - We invest in our employees for the long term - not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University

• We make your contributions matter - reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people's lives and the environment through power management technologies

• We make your wellbeing matter - We put your health and safety first. Wellness at Eaton is more than a program, it's about changing the environment by offering the right tools to help empower employees to make that happen

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.