Italy Trade Marketing Coordinator Jo Malone London - Temporary

Estee Lauder Companies



Milan, Italy


Position summary


The Trade Marketing Coordinator is in charge of the execution of the Jo Malone London Marketing Plan in the Distribution. He/She will report directly to the Consumer Marketing Manager and will be responsible of the brand trade plans execution, according to the brand strategy, turning the marketing plan into a detailed animation and promotional plan. Moreover, the Trade Marketing will support the Brand Marketing Manager in building and maintaining strong relationships with Clients (Key Account, Independent Perfumery and Chains). He/she will be responsible also for the visual merchandising, working closely with the agency and the VM Corporate team. Key Performance Areas & Description

  • Production of Trade Material for Clients and FSS. Once he/she is informed of the Clients detailed plan, the Trade Marketing Manager is in charge of supervising the steps of all the process of production and supplying of Trade materials. Specifically:

  • Collection specific information from the Client in order to organize production details

  • Scouting the appropriate supplier for the material with IP Team

  • Briefing to the supplier

  • Monitoring the quality and the coherence of the output relating to the Brand Equity

  • Shipping of the material

  • Production of Planograms Material. Once he/she is informed of the creation of Planograms concept, the Trade Marketing Manager is in charge of supervising the steps of all the process of production and supplying of materials. Specifically:

  • Rendering and execution of planograms per structure type

  • Buying of expository material

  • Shipping of expository material

  • Monitoring of Trade and Planograms Material. He/she defines the monitoring check list of materials and planograms and manages the Client interface while verifies the correct exposition of all the materials.

  • Results analysis. Once he/she is informed of the collection and normalization of sellout data for Clients, the Trade Marketing Coordinator is in charge of defining and execute the analysis of Trade activities in order to let the colleague define and implement the corrective actions.

  • VM activities. He/She will involved in al the Visual Merchandising activities, specifically;

  • Coordinate and executes , with the support of the Consumer and Product Marketing and Commercial department, all activities in store with the aim of ensuring excellence and efficiency in execution (in line with EMEA guidelines and local needs)

  • Support new openings and store revamping, according to requests and deadlines provided by the brand and commercial teams

  • Develop ideas and solutions to support local projects visibility

  • Ensure proper management of CAPEX and assets


  • Degree in Marketing or equivalent
  • +1 experience Marketing experience in a retail / cosmetics / luxury goods or FMCG arena
  • Fluent English and Fluent Italian
  • Good knowledge of market, retailers and competitors
  • Great communication and collaboration skills
  • Excellent analytical and decision-making skills
  • Ability to work on different projects at the same time with great attention to structure rather than creativity
  • Demonstrates Learning Agility
  • Strives for Excellence in Execution
  • Strong PC skills, Excel and Powerpoint in particular.

Why you should apply for a job to Estee Lauder Companies:

  • 4.3/5 in supportive management

  • 74% say women are treated fairly and equally to men

  • 72% would recommend this company to other women

  • 77% say the CEO supports gender diversity

  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Last year, we joined the UN Foundation’s Five for 5 Initiative aimed at driving cross-sector progress towards achieving gender equality

  • In 2020, we expanded back-up childcare and eldercare employee benefits to support employees affected by COVID-19 closures

  • We launched a Women’s Initiatives Taskforce to promote gender equality with participation from leaders across the company