Digital Marketing Program Manager

Digital Marketing Program Manager

Equinix is the world’s digital infrastructure company, operating 245+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 70+ quarters of growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,000+ networks and 3,000 cloud and IT service providers in 32 countries spanning six continents.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.

Job Summary

We are seeking a highly motivated and experienced Digital Marketing Program Manager to join our growing digital marketing team. The ideal candidate will have a proven track record of success in implementing media programs in an enterprise environment and utilizing tools such as Demandbase, Marketo, and Google Analytics. The Digital Marketing Program Manager will be responsible for driving awareness and demand by executing targeted and personalized marketing campaigns to prioritized audiences.

Responsibilities:

• Develop and implement media plans and strategies to accelerate account engagement

• Work with cross-functional teams to ensure inclusion of key accounts and target personas to include in media programs

• Use Demandbase to execute and track the effectiveness of media campaigns

• Collaborate with regional teams to align marketing strategies to local needs

• Continuously analyze and optimize media programs to drive increased ROI and success

• Leverage intent data to prioritize and align media activities with user behavior

• Defines, tracks, analyzes, and reports on metrics and analytics to understand reach, engagement and conversion

Qualifications:

• 5+ years of experience in digital marketing with a consistent track record of success

• Demandbase power user experience highly preferred

• Excellent project management skills with the ability to prioritize and manage multiple projects simultaneously

• Solid experience with Google Analytics, Marketo, JIRA, Salesforece

• Comfortable with ambiguity and operating in a dynamic environment

• Excellent communication, collaboration, and relationship-building skills

• Bachelor's degree in Marketing or a related field

The targeted pay range for this position in the following location is / locations are:

• San Francisco, CA / Bay Area:  $102,000 to $162,000

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.

NON-SALES ROLES

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Company benefits for the U.S. are subject to eligibility requirements and include Medical, TeleMedicine, Dental, Vision, Life and AD&D insurance, 401K, leave of absence and disability benefits, paid time off, holidays, and more.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you need assistance in applying for an open position, you may send an email to [email protected] Please provide your contact information and let us know how we can assist you.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. (Equal Opportunity / AA / Disabled / Veterans Employer (U.S.)).