Senior Manager, Solution Marketing

Senior Manager, Solution Marketing

Equinix is the world’s digital infrastructure company, operating 245+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 70+ quarters of growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,000+ networks and 3,000 cloud and IT service providers in 32 countries spanning six continents.  

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success. 

Responsibilities

• Drive and execute persona and voice-of-customer research across Equinix products and solutions to uncover the most effective ways of reaching our target audience while removing friction from their buyer journey

• Establish and execute a strategy for scoping research, visual storytelling, and utilization of findings to ensure alignment and action across internal partners

• Work cross-functionally with Product, Marketing, RevOps and Sales on optimizing opportunities with independent query of internal data and information to support investigations and research/insights

• Execute mixed research methods, including quantitative and qualitative research, online surveys, field study, social listening, customer journey mapping, personas, benchmarking, in-depth user interviews, as well as stakeholder interviews

• Collect, analyze, and synthesize persona information and buyer journey maps that will serve as critical inputs to marketing and sales strategy across regions and functional teams

• Develop market intelligence artifacts (Ideal Customer Profiles, personas, competitive landscape). Create useful buyer enablement content to help our sales and channel ecosystem remove friction from the buying process

• Monitor the impact of insights generated and take part in the always-growing buyer enablement practice

• Support analyst relations with key insights from our customers’ use of Equinix’s solutions

Qualifications 

• BS degree in Marketing, Marketing Research, Statistics, Math, or related field and 5+ years of experience or equivalent combination of education and experience. MBA preferred

• 5+ years experience in a wide range of qualitative and quantitative research methodologies, survey design, execution, and data analysis 

• Experience with data visualization tools and building dashboards independently (e.g. Tableau) to support analyses and internal stakeholder needs 

• Problem solving skills with experience providing practical business insights from large, complex data sets 

• Experience managing multiple concurrent projects and drive initiatives in a cross-functional environment 

• Excellent written and verbal communications including content creation through various mediums 

• Strong attention to detail and organizational skills 

Soft Skills

• A team player with ability to cultivate strong working relationships. You're able to effectively communicate and collaborate cross-functionally with marketing, sales, customer success, product, and other departments

• Entrepreneurial self-starter able to connect the insights of research work to practical implications and outcomes

• Comfortable with ambiguity, have a bias for action, and are eager to make an impact

• Growth mindset and intellectual curiosity. You have willingness to learn, flex into new areas, and continuously improve 

• Ability to be agile, decisive, and flexible, and operate in a fast-paced and collaborative environment while following process

The targeted pay range for this position in the following location is / locations are:

• San Francisco, CA / Bay Area:  $155,000 to $276,000

• California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state:  $148,000 to $264,000 

• Colorado, Nevada, Rhode Island:  $134,000 to $240,000

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.

NON-SALES ROLES

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

As an employee, you become important to Equinix’s success. To help you achieve professional and personal goals, we provide competitive compensation and benefits programs that include a blend of rewards to attract, motivate, recognize, and retain talented people like you. We offer you key rewards including base pay and incentive pay, benefits for health and wellness, retirement plans for your future, and recognition programs. We’re committed to our employees by providing ongoing dialogue, education and resources that enable you to thrive and make informed decisions at each life stage.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you need assistance in applying for an open position, you may send an email to [email protected] Please provide your contact information and let us know how we can assist you.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.  (Equal Opportunity / AA / Disabled / Veterans Employer (U.S.)).