Sr. Manager, Corporate Event Marketing

Sr. Manager, Corporate Event Marketing

Equinix is the world’s digital infrastructure company, operating 245+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 70+ quarters of growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,000+ networks and 3,000 cloud and IT service providers in 32 countries spanning six continents.  

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success. 

Job Summary

The Sr. Manager of Events and Content is an exciting position at Equinix, reporting to the Head of Global Events. This role has been created to oversee our portfolio of internal events, including Equinix’s award-winning, annual global sales meeting, the company’s annual sales incentive trip, leadership offsites and much more! Equinix takes pride in putting on world class events. As such, it is imperative that our event content reflects the current state of our business and industry trends, and that the attendee experience is both educational and motivating. The ideal candidate will be a natural trend-watcher and have awareness of key themes and current events across a variety of topics from economics, and politics and business to fashion, art, cuisine and pop culture. This role is designed for a leader who is a strategic thinker and an effective communicator (written and verbal) and for someone who excels at leading teams to successful outcomes on large-scale, high-visibility, fast-paced projects involving key stakeholders.

Responsibilities

This is a leadership role responsible for overseeing an internal team as well as managing cross-functional projects that include both internal resources and outside vendors. Responsibilities include:

Event Strategy

• Determine target audience/personas

• Determine event goals and objectives

• Establish key performance indicators (KPIs)

• Create event strategy and content creation processes, templates and best practices

• Voice of the Attendee Research and Measurement

• Conduct industry and online research to inform agenda development and design

• Qualitative and quantitative pre- and post-event attendee research

• Analyze and summarize performance against objectives to help focus investments and optimize the attendee experience

Event Experience

• Develop event themes and supporting key messages

• Determine agenda framework: topics, priorities, concerns, gaps, opportunities

• Establish agenda design to optimize attendee experience through a combination of formats breakouts, keynotes, fireside chats, interactive activities, etc

• Infuse agenda with creative elements and surprises

Content Creation and Speaker Management

• Establish content framework and oversee content development

• Oversee creative expression of event theme and objectives

• Secure outside speakers to achieve objectives

• Support Equinix executive speakers and their teams in content creation

• Research and prepare recommendations for external speakers

• Source and manage external speakers

• Conduct internal and external speaker briefings

Event Communication Strategy

• Oversee communication plan, including establishing effective and creative ways to communicate with attendees (includes setting strategy and developing content for the mobile app)

• Internal Communication Strategy

• Engage with event stakeholders, including Equinix executives, to inform event agenda and content design

• Manage regular content and communication updates through the Global Events Hub online portal

Qualifications

·       Requires a minimum of 10 years of experience in marketing, communications or journalism

·       Requires event management experience, with a specific focus on strategy and content

·       Requires management experience, including having managed a team of direct reports as well as having managed vendors

·       Proven exceptional written and verbal communication skills, including the ability to influence at all levels of the organization

·       Strong team player and leader who will hold others accountable to deliverables and budgets

• Ability to travel up to 50%

The targeted pay range for this position in the following location is / locations are:

• San Francisco, CA / Bay Area:  $120,000 to $216,000

• California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state:  $112,000 to $202,000

• Colorado, Nevada, Rhode Island:  $101,000 to $183,000

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.

NON-SALES ROLES

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Company benefits for the U.S. are subject to eligibility requirements and include Medical, TeleMedicine, Dental, Vision, Life and AD&D insurance, 401K, leave of absence and disability benefits, paid time off, holidays, and more.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you need assistance in applying for an open position, you may send an email to [email protected] Please provide your contact information and let us know how we can assist you.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. (Equal Opportunity / AA / Disabled / Veterans Employer (U.S.)).