Sr. Public Relations Associate (Flexible Hybrid)

inancial communications.

• Draft clear, concise messaging and assorted communications, including press releases and supporting materials for internal and external distribution.

• Provide diligent editorial support for external-facing economic and housing research materials, including identifying and refining key messaging and takeaways for target audiences.

• Help manage media inquiries and engagements with national and trade media, including facilitating interviews with Fannie Mae spokespeople.

• Prepare summaries of media activity for key stakeholders.

Qualifications
THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 2 years of related experience drafting and editing technical content to make it accessible to a broad ranges of audiences

• Skilled in presenting complex information and/or ideas to an audience in a way that is engaging and easy to understand

• Demonstrated understanding of foundational modern economic and financial concepts and themes, with ability to articulate viewpoints on key messaging to executive leadership.

Desired Experiences

• Bachelor degree or equivalent in English, Journalism, and/or Communications

• Significant coursework or experience in economics and finance strongly preferred

• Experience working with print or broadcast media

Skills

• Skilled in creating visual concepts, creating content, and editing content by hand or with the help with computer software to communicate ideas
• The group of skills related to Influencing including negotiating, persuading others, facilitating meetings, and resolving conflict
• Adept at managing project plans, resources, and people to ensure successful project completion
• Skilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understand
• The group of skills related to Business Resilience including managing crisis events, assessing business impact, and planning and managing business continuity
• The group of skills related to Information Retrieval including fact gathering, conducting focus groups and interviews, designing surveys, etc.
• Skilled in documentation and database reporting for the purposes of analysis, data discovery, and decision-making with the use of relevant software such as Crystal Reports, Excel, or SSRS
• The group of skills related to Sales, Marketing, and PR including marketing products, social media marketing, creating collateral, planning and developing caigns, managing the media, etc.
• Experience in the process of analyzing data to identify trends or relationships to inform conclusions about the data
• The group of skills related to Governance and Compliance including creating policies, evaluating compliance, conducting internal investigations, developing data governance, etc.
• The group of skills related to Relationship Management including managing and engaging stakeholders, customers, and vendors, building relationship networks, contracting, etc.
• Working with people with different functional expertise respectfully and cooperatively to work toward a common goal
• The group of skills related to Communication including communicating in writing or verbally, copywriting, planning and distributing communication, etc.
• The group of skills related to Business Insight including advising, designing business models, interpreting customer and market insights, forecasting, benchmarking, etc.

Tools

• Skilled in Workiva Wdesk for reporting and compliance
• Experience using PublicRelay
• Experience using Cision
• Experience using SharePoint
• Skilled in Excel
• Skilled in using Adobe Acrobat including Adobe Pro, Acrobat Reader, Acrobat, and Acrobat.com
• Skilled in Dynamic Signal
• Skilled in Box Software
• Experience using scheduling software to book events
• Skilled in Factiva for gathering BI and research
• Experience using Google Analytics
• Experience using PR Newswire
• Experience using Workfront Fusion
• Experience using Critical Mention
• Skilled in using OneNote
• Skilled in using BrightEdge SEO