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Manager - Integrated Marketing

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Freshworks

4.6

San Mateo, CA

Why you should apply for a job to Freshworks:

  • 4.6/5 in overall job satisfaction

  • 4.8/5 in supportive management

  • 91% say women are treated fairly and equally to men

  • 91% would recommend this company to other women

  • 91% say the CEO supports gender diversity

  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Roughly 80%+ of employees will be in a hybrid or flexible working arrangement

  • Launching our Restart program in the US, which aims to welcome people back to the workforce after taking a career break.

  • Freshworks Women 360 ERG

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    Position summary

    Company Description

    Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks’ Software-as-a-Service (SaaS) provides customer experience and service management solutions that are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, California, Freshworks counts 5000+ team members, 40,000+ customers, and has raised $327 million in capital from brand investors including Accel, CapitalG, and Sequoia Capital with a recent valuation at over $3.5 billion.

    Freshworks has received numerous accolades for its growth and innovation including ranking #16 in the prestigious Forbes’ Cloud 100 list, the Economic Times Startup of the Year, and listings on Gartner Magic Quadrants for CRM Customer Engagement, CRM Lead Management, Sales Force Automation & IT Service Management. 

    Freshworks’ suite of products transform the way world class organizations collaborate with customers and co-workers, includes Freshdesk (Omni-channel customer support), Freshservice (IT Service Desk), Freshsales (Intuitive fully-integrated CRM), Freshmarketer (Marketing Automation Suite), Freshteam (HR Management System for growing teams), Freshchat (Modern messaging software) and Freshcaller (Cloud PBX system).

    Job Description

    At Freshworks, global Integrated campaigns are a critical and significant driver of revenue for the business. The Integrated Marketing team at Freshworks is looking for a Global Integrated Marketing Manager to help strategize and manage campaigns at Freshworks.

    The individual is responsible for project and campaign planning, budgeting, execution, and reporting. I.E. Pre-launch through to launch and sustain. The ideal candidate will be a relationship-builder, collaborating cross-functionally both internally and externally and ensuring Integrated Marketing roles and responsibilities are adhered to.

    This candidate is analytically oriented, and is experienced in orchestrating the rhythm of the campaigns with Integrated Marketing leaders responsible for each Business Unit, establishing the operating rhythm of the team, and supporting execution wherever possible.

    They identify and resolve issues and gaps with actionable, data-guided recommendations and create systems and processes with an objective to build a repeatable playbook for Integrated Campaigns.

    This role will provide excellent exposure to how scaled, global campaigns are planned and executed, different types of Go-to-market motions (Product-led growth and Enterprise Sales) as well as working with an exceptional set of colleagues in a fast-growing, global SaaS business.

    They also ensure a structured feedback loop is established with teams within marketing and sales to ensure campaigns land successfully both internally and externally.

    Qualifications

    • Minimum of 7 years of program management experience within the marketing department of a global B2B technology organization

    • Self-starter comfortable with ambiguity, strong attention to detail, and the ability to work in a fast-paced environment

    • Project leadership in business planning, campaign management, and reporting • Exposure to campaign management, from development to execution and to the business rhythms involved

    • Demonstrated experience managing multiple, time-sensitive competing priorities simultaneously

    • Highly collaborative and has an affinity for building relationships across teams including business partners, external agencies, and vendors

    • Analytical with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible

    • Strong presentation, problem-solving, and budget management skills

    Additional Information

    Summary of Freshworks Benefits: Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Flexible PTO + paid time off, flexible spending, commuter benefits, work from home, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

    Colorado Pay Range: $125,000 - $155,000 comprising an annual salary & incentive compensation. You may also be eligible for equity and additional generous company benefits.

    New York Pay Range: $125,000 - $180,000 comprising an annual salary & incentive compensation. You may also be eligible for equity and additional generous company benefits.

    At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business

    At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

    What are Freshworks perks and benefits

    Lactation facilities

    Post maternity

    Maternity leave coaching

    Fertility

    On-ramping/Off-ramping parental leave

    Child care subsidies

    Care-taking PTO

    Unconscious bias training

    Sponsorship program

    Networking

    Succession planning

    Diversity recruiting

    Coaching

    Remote work policy

    Part time policy

    Paid maternity

    Unpaid maternity

    Paid paternity

    Unpaid paternity

    Paid adoptive

    Short term disability

    About the company

    169468

    Freshworks

    Industry: Technology: Software

    Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to win customers for life.  Freshworks SaaS products are ready to go, easy to use, and offer quick returns on investment. Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers throughout the world.

    Why you should apply for a job to Freshworks:

  • 4.6/5 in overall job satisfaction

  • 4.8/5 in supportive management

  • 91% say women are treated fairly and equally to men

  • 91% would recommend this company to other women

  • 91% say the CEO supports gender diversity

  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Roughly 80%+ of employees will be in a hybrid or flexible working arrangement

  • Launching our Restart program in the US, which aims to welcome people back to the workforce after taking a career break.

  • Freshworks Women 360 ERG

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