General Electric

GE Digital - Marketing Integration Manager

  • Experience 0-5 Years
  • Category Marketing
  • Location San Ramon, CA

Job Description

The Marketing Integration Manager is responsible for leading GE Digital’s M&A activities for the Marketing function. This will entail specific focus on the following areas: Marketing Innovations, Revenue Marketing, Event Marketing, Strategy and Ops and our Industry Solutions Group.


  • Develop a comprehensive view of existing operational practices across the new acquisitions 
  • Develop an understanding of operations in existing GE organizations joining the new business 
  • Develop a roadmap for functionalization of the organization and operationalization of new processes 
  • Propose a structure for the newly acquired team across the marketing components 
  • Analyze and propose improvements in marketing processes, methods, and tools 
  • Engage in deals according to agreed priorities and ensure integration activities are planned, resourced and budgeted in the deal process 
  • In strong partnership with BD team, provide integration insights during the due diligence process particularly focused on the marketing function. 
  • Work with the extended business development team and business teams on the analysis, validation, execution, and tracking of synergies 
  • Develop comprehensive and effective tools, templates and processes to plan and execute integrations 
  • Continually review the entire deal process from DD to integration close for integration implications and best practices 
  • Provide functional leadership to develop effective integration processes, tools and templates that business units can effectively utilize to integrate the Marketing arms of M&A targets 
  • Collaborate, develop and execute integration concepts with business teams 
  • Provide training to integration teams on integration planning and tools 
  • Lead workshops and provide project management for integration post-close activities including cultural analysis, diligence validation, and synergy cross business collaboration 
  • Develop and execute transition services for dispositions, collaborate with leaders on requirements and rights in the formation of joint ventures  
  • Maintain and further develop integration portals and project management tools  
  • Support in the development of integration snapshots and retrospectives to update BD and Business leaders on integration progress


  • MBA or advanced degree 
  • Previous M&A experience 
  • Software services experience in the areas of Marketing. 
  • Ability to work within a matrix organizational environment and to interact with executives  
  • Strong familiarity with Office including the use of macros or VBA, and collaboration tools 
  • Understanding and experience with corporate cultural analyses 
  • Strong communication and interpersonal skills to work successfully in a matrix environment  
  • Significant experience and understanding of the end-to-end M&A transaction process including structuring and integration principles focused on value creation 
  • Demonstrated team leadership skills 
  • Strong interpersonal, written and verbal communication skills 
  • Strong problem solving capability and capacity to influence 
  • Ability to understand key value elements of a deal and how they relate to the P&L goals  
  • Strong working knowledge of English language (oral and written)
  • Integrity: Accepting and adhering to high ethical, moral, and personal values in decisions, communications, actions, and when dealing with others 
  • Adaptable/Flexible: Being open to change in response to new information, different or unexpected circumstances, and/or to working in ambiguous situations  
  • Clear thinking: Simplifying strategy into specific actions with clear accountability, making decisions with speed and accuracy based on best available information, and communicating priorities clearly and concisely 

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