Data Scientist

f a team focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.

What You'll Do:

• Work on a cross-functional team to help implement high-impact, data-driven solutions to address business challenges in the vehicle brand marketing teams

• Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems:

  • Performing exploratory and targeted data analyses
  • Undertake preprocessing of structured data
  • Monitor and sustain model effectiveness
  • Present complex information using data visualization techniques

• Work with diverse technical teams and provide data and analytical insights to ensure project deliverables fulfill business needs and timing

• Possessing contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement.

• Possess familiarity with marketing media measurement techniques, including MMM, MTA, unified attribution, ROAS level testing, and various industry measurement media platforms.

• Exhibiting a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact.

• Exhibiting the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive.

Your Skills & Abilities (Required Qualifications):

• Master's Degree or Ph.D. in Data Science, Operations Research, Psychometrics, Marketing Science, Finance, (Bio)Statistics, Econometrics, Computer Science, Applied Mathematics, or another quantitative field

• Proficient writing Python/R (modeling) and SQL/Spark (data), working with Pandas, StatsModels, PYMC, TensorFlow, Pytorch, Spark/ML, sklearn, numpy and related packages

• Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality

What Will Give You a Competitive Edge (Preferred Qualifications):

• Desired familiarity in marketing analytics and advanced methods such as: customer lifetime value, media mix modeling (MMM), multi-touch attribution (MTA), consumer choice (multinomial logit), time-series forecasting, hierarchical bayes, panel-data methods (fixed/random effects), censored/truncated regressions, selection models, non-random treatment effects, hazard /survival models, structural equation modeling, item response theory, latent class regression

Additional Description

This role is based remotely but if you live within a 50-mile radius of Warren, MI, Roswell, GA, or Austin, TX, you are expected to report to that location three times a week, at minimum.

This job may be eligible for relocation benefits.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE

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About GM

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Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

Equal Employment Opportunity Statement (U.S.)

General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Accommodations (U.S. and Canada)

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