GMC- Social Media Lead, Assistant Manager

General Motors

3.5

(60)

Warren, MI

Why you should apply for a job to General Motors:

  • 52% say women are treated fairly and equally to men
  • 85% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Our Work Appropriately philosophy gives employees the flexibility to work where they can have the greatest impact to achieve their goals.
  • Our future is all electric and we aspire to zero tailpipe emissions by 2035.
  • Paid Family Leave provides employees up to 12 weeks of paid time off to support a new child or care for relatives with a health condition.
  • #JR-202422013

    Position summary

    gns, and developing social communities. This individual should possess experience in managing and maintaining healthy social media presence and calendars, creating evergreen and tentpole brand content to drive performance against key KPIs, including reach, engagement, and brand loyalty. If you're a social media maven, excited to make a significant impact and lead innovative social media strategies to elevate the GMC brands experience, apply now!

    Key Responsibilities:

    • Foundational Agency Collaboration & Leadership: Brief social media agencies on objectives and expectations, ensuring alignment with brand and overarching social goals and KPIs.

    • Content Planning: Collaborate with the social agency to deliver evergreen always on social strategy and content (always-on content pillars, product education & consideration assets, seasonal & cultural content generation).

    • Content Calendar Management: Coordinate and maintain the social media content calendar, working closely with cross-functional teams, legal, third parties, and creative teams for key inputs. Ensure timely content uploads through the content planning tool, effectively coordinating paid and owned content.

    • Social Channel Management: Lead social media channel management, ensuring adherence to proper formats and best practices.

    • Community Development & Advocacy Fostering : Supported by agency and cross functional customer care teams, lead the overarching development of loyal customer/follower base within the social media community across platforms and interest groups including working with cross functional influencer leaders to foster macro/micro and UGC communities.

    • Project Management: Organize and lead meetings with internal and external partners to manage content planning, timelines, and deliverables.

    • Collaboration: Work with team members, partner agencies, and GM departments during all phases of content development to drive successful execution.

    • Metrics Reporting: Collaborate with cross functional Analytics partners and agencies to coordinate monthly metrics and insights report meetings to inform future creative and content strategy.

    • Media Partnership: Collaborate with the media team on creative refresh timing and performance analysis.

    • Platform Engagement: Lead quarterly meetings with social platform partners to discuss best practices and innovative content strategies.

    • Brand Consistency: Ensure all GMC social channels reflect the proper brand tone and voice.

    • Trend Monitoring: Stay updated on current and emerging social media trends to inform content strategy.

    • Global Coordination: Work with global teams to align content sharing and market strategies.

    • Cross-Tier Opportunities: Identify opportunities for content utilization across dealer social channels.

    Requirements:

    • Experience: 5-7+ years in social media (campaign support or community management).

    • Platform & Social Best Practices Expertise: Familiarity with major social media platforms (Meta, Instagram, TikTok, YouTube, etc.). Knowledge of social media best practices and trends.

    • Creative Passion: Strong understanding of brand language and tone of voice and articulation in social media space.

    • Project Management: Excellent organizational and project management skills with the ability to prioritize multiple deadlines.

    • Adaptability: Self-starter capable of thriving in a fast-paced, evolving environment.

    • Communication Skills: Exceptional written and verbal communication, presentation, and interpersonal skills.

    • Technical Skills: Proficiency in MS PowerPoint and Excel; general knowledge of digital marketing (SEO/SEM, digital display, email) is a plus.

    • Collaboration: Ability to work effectively with diverse teams.

    • Proactive Approach: Initiative to drive results and problem-solve effectively.

    • Education: Bachelor's degree in Marketing, Public Relations, Communication, Business, or a related field.

    Additional Description

    GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

    This job may be eligible for relocation benefits.

    About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

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    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

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    Diversity Information

    General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

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    General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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    Why you should apply for a job to General Motors:

  • 52% say women are treated fairly and equally to men
  • 85% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Our Work Appropriately philosophy gives employees the flexibility to work where they can have the greatest impact to achieve their goals.
  • Our future is all electric and we aspire to zero tailpipe emissions by 2035.
  • Paid Family Leave provides employees up to 12 weeks of paid time off to support a new child or care for relatives with a health condition.