Vehicle Product Launch Manager

• Responsible for the development of new model go-to-market strategy as well as launch process & milestone planning to manage the launch readiness cadence

• Communication with cross function teams among GMPI business team (Marketing/Sales/Engineering...) and manage new product launches programs to achieve flawless launch

• Taking lead to drive the cross functions collaborations and manage conflicts to secure an efficient launch readiness management

• Taking lead to organize key GVDP and launch gateway review to assess the overall launch readiness status, highlight the risks and align the reactions

• Take over ad-hoc launch related business and offer cross-functional support when needed

• Contribute to seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc.

• Ensure that all creative marketing materials adhere to strict brand guidelines.

• Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.

• Brainstorm and develop creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.

• Liaise with external vendors to execute promotional events and campaigns.

• Maintain and update corporate creative content.

• Build and manage relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.

• Undertake related tasks as assigned.

Additional Description

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree or above

• Great passion for auto industry

• Proven experience in key functions including Product Marketing/Marketing & Communication/Sales/Retail, etc. is referred

• Rich experience of new car launch management and cross functions coordination with more than 5 years of related hands-on experience

• Drive business with an entrepreneur mindset and handle ambiguity with self-motivation

• Strong business mindset with result-driven purpose

• Business acumen, structured thinking, and efficient output

• Good at cross-functional communication and interaction

• Proficient English in written and spoken

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

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Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

Equal Employment Opportunity Statement (U.S.)

General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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