APAC Go-To-Market Lead, Performance Ads Optimization

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 7 years of experience in the digital advertising industry or in marketing functions.

• Experience working with Google Ads suite.

Preferred qualifications:

• Experience working in or with Asia-Pacific markets.
• Ability to deliver initiatives on time.
• Ability to pitch messaging to executive stakeholders.
• Ability to define a vision/strategy and build relationships with stakeholders to achieve it.
• Excellent data-driven problem solving, analytical, and project management skills.
• Excellent project management and written/verbal communication skills.

About the job

This role is part of the Search and Commerce Go-to-Market (GTM) team, which leads the product activation for Google’s suite of Search, Retail, and Online-to-Offline related ad products. The team partners with APAC sales teams, in-country product specialists, regional functions, and global Product counterparts to drive strategy and support operational initiatives.

As an APAC Go-To-Market Lead for Performance Ads Optimization, you will be responsible for crafting and leading effective Go-to-Market strategies for our campaign optimization solutions. Working across performance product areas, you will develop a synchronized approach to embedding optimization strategies at the core of sales and customer workflows, enabling customers to maximize their return on investment and accelerate adoption of advanced ad solutions.

You will orchestrate a diverse set of stakeholders to deliver on a common Optimization vision, driving conversations while also crafting detailed solutions for overcoming operational challenges. You will operate as an advocate of sales teams, elevating product improvement feedback to Global Product teams while also managing local teams on activation goals. You will increase sales activation efficiencies, propagate best practices, and leverage your curiosity for how products work together to deliver a customer-centric approach to optimization operations.

The Go-to-Market Operations (GTM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

Responsibilities

• Create, execute, and refine the ads product Go-to-Market strategy for Performance Ads Optimization.
• Drive adoption of products and workflows by influencing and equipping sales specialists and sales communities across the region.
• Identify gaps in products and build business cases based on customers needs. Partner with Global Product Leads on the product area roadmap.
• Partner with cross-functional teams to develop and execute regional programs and initiatives.
• Execute projects to drive step change improvements in product adoption and sales capability.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.