Apps Product Lead, Apps, Video and Display Practice

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Hyderabad, Telangana, India; Gurugram, Haryana, India.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience

• 10 years of experience in program/project management or consulting in the software development industry

Preferred qualifications:

• Experience with large datasets
• Experience managing SQL, Google Apps Script, or similar, and driving automated projects
• Ability to manage project teams and engage with executive stakeholders in a fast-paced environment
• Understanding of different cultures/comfort working with global teams, and the ability to influence cross-functional leadership
• Knowledge of advertising products (e.g., Apps, Display, Video, Programmatic, Search, etc.) and digital trends, landscape, and customer needs across various industry segments
• Excellent analytical, problem-solving, data analytics, and project/stakeholder management skills

About the job

The gTech Customer Care team (gCare) plays a key role in Google's success, supporting Sales teams, advertisers, and products that enhance business potential. The gCare Apps, Video, and Display team influences the delivery of campaign optimization, implementation, and troubleshooting by working with Specialists across regions to grow skills, build solutions, influence product roadmap, drive innovation, and identify areas of efficiency within the global gCare organization as well as for our customers. Driving stronger growth in the overall Ads space through optimization practices is an area of critical focus for us.

In this role, you will be responsible for programs, practices, resources, tools, and skills related to the optimization and growth of digital marketing campaigns for advertisers globally. You will manage performance reporting, analysis, and insights/growth consultancy on automated campaigns with gTech Product & Tools Operations (gPTO), Global Product Leads, and Go-To-Market Apps teams.

You will shape product strategy based on gCare practitioner inputs and insights, maximize growth for existing Apps products, help launch and land products with practitioners, and manage practitioner feedback. You will help determine product positioning with practitioners, input on developing leads and practitioner materials, and deliver on product goals by leveraging a practitioner community in gCare. You will identify product features and tools to create value for Google and advertisers, and identify gaps in products and build business cases based on practitioner needs.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our video.

Responsibilities

• Position the gCare Apps, Video, and Display practice team as the Center of Excellence for the implementation, optimization, and reporting on Apps advertising by having a good point of view on the future state.
• Write best practices documentation (e.g., play books, standard operating procedures, and how-to guides) that will be used by practitioners and vendors. Decide content for digitization. Create Business Requirement Documents (BRDs) for products/tools.
• Engage the practitioner community for feature requests and client feedback/insights. Recommend process changes in optimization regarding product launches and feature update adoption. 
• Be an expert in the product area and keep skills fresh, conducting regular workshops with the respective stakeholders and community members.
• Present strategic insights at leadership forums and collaborate with Global Product Leads to provide feedback and insights that improve our Apps products.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.