lution in marketing. The Scaled Growth and Content team drives growth for our business by providing our customers with actionable insights and content that helps them be better marketers.
We're looking for an analytical, data-driven colleague to develop data-driven, insightful content about the marketing and advertising industry. You will stay ahead of the latest trends at the intersection of marketing, advertising and AI, and identify potential themes that would be of interest to marketers, using public and proprietary data.
Responsibilities
- Develop a steady flow of data-driven content ideas on the latest developments at the intersection of marketing, advertising, and AI.
- Deliver long- and short-form content, including data visualizations and own development of content end-to-end from ideation, writing drafts, to editing.
- Partner with internal expert teams to ensure Google stories are strategic, accurate, and inspiring.
- Identify and heavily leverage external data sources to identify trends and insights for use in publication and conduct independent analysis for use in articles/content.
- Analyze performance of content and apply that analysis to optimize content development.