Growth Marketing Lead, Maps

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA; Seattle, WA, USA; San Francisco, CA, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience

• 6 years of experience in growth marketing, influencing media efficiency and conversion rates at a Business-to-Business (B2B) or Business-to-Consumer (B2C) technology or SaaS company

Preferred qualifications:

• Master's degree
• Experience creating Return on Investment (ROI) from demand generation strategy in products and solutions
• Experience influencing and challenging outcomes to get results and operating at an execution and strategic level
• Ability to be resourceful, dedicated, seek information, solve conceptual and complex problems, and deliver results in challenging situations while taking initiative
• Excellent project management skills, and ability to balance multiple, ambiguous projects
• Effective business judgment

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you will build and execute an overarching strategy to drive our global scaled growth and manage a team. You will be decisive, analytical, resourceful, and able to research the marketing activity details and assess the bigger picture. You will know how to lead, communicate, influence, and exhibit good judgment to tailor messages across different stakeholders and levels. You will bring expertise in managing vendors and people with project leadership capabilities.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Build an understanding of our online customer needs to build a creative, demand generation program that best positions our products and solutions.
• Design and deploy new customer acquisition, retention, and upsell programs in collaboration with Growth Go-to-Market and Product Management organizations.
• Forecast, measure, and analyze the impact of programs on opportunity creation, pipeline, and business growth. Produce regular reports and monthly dashboards.
• Present to leadership and build collaboration with business partners to identify and prioritize activities, and balance conflicting opinions.
• Manage vendors and team to execute efficiently in a fast-moving environment.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.