Head of Global Social, Content Marketing

Minimum qualifications:

• 8 years of experience in marketing with oversight of social media in-house at a brand or an agency focused on brands.

• Experience leading social agency partner relationships and working with agency partners to define plans/roadmaps.

• Experience with community management.

• Experience with analytics tools (e.g., Sprinklr, social media advocacy tools, etc.).

Preferred qualifications:

• Experience creating programs that have scaled across regions.
• Experience in program management.
• Experience as an independent contributor who can define strategy and execute with the ability to influence at all levels of an organization.
• Understanding of global/regional differences.
• Ability to plan and execute multiple, complex social programs simultaneously, while managing budget, timelines, and cross-functional communications.
• Excellent written and verbal communication skills.

About the job

As a Marketing professional, you are a fully dedicated business leader with the opportunity to shape the future of Waze. You take part in the complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the direction of Waze, while helping it grow and engage its loyal user base. This means you work with a cross-functional team across sales, corporate communications, legal, web, product development, engineering and more. The role will enable you to shape Waze's development process, organize product launches from beginning to end and form future marketing strategy.

At Waze, we leave all egos at the door and concentrate on the job at hand. We value passionate, down to earth, “can do” people who enjoy fine-tuning small details, without losing sight of the big picture. We are looking for the type of person who feels uncomfortable when a day goes by without achieving something impactful. Someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. Above all else, this role requires someone who takes great pride in their work and is inspired and motivated by their role in improving the way millions of people drive worldwide.

In this role, you will make compelling social content and be a subject matter expert in platform-specific best practices.You will report into the Head of Content Marketing. Waze Content Marketing develops and distributes strategic content and programs on our channels to drive Waze education and advocacy across audiences.

Waze Marketing is responsible for creating the overall Waze experience starting with the brand, messaging, communications, design, social media, multi-media and more. As part of the product team, we work side by side with R&D to initiate and create new projects and products. We strive for simple, leveled up communications and excellent brand management. We are looking for self-starters with an entrepreneurial edge, and a strong inclination towards design and visual.

Responsibilities

• Oversee ideation, planning, and publishing of all Waze social platforms and maintain operations/analytics.
• Partner with business stakeholders to define social strategy and ensure programs are in line with Waze objectives.
• Further the marketing team's creativity and shape the future of Waze on social platforms by identifying and acting on opportunities to experiment on platforms while prioritizing business needs.
• Work with regional marketing to maintain consistent brand guidelines, messaging, and reporting across local channels.
• Set goals and benchmarks for social platform performance to ensure we’re optimizing our investments.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.