Head of Safety Brand Marketing, Consumer Marketing

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Mountain View, CA, USA; New York, NY, USA.

Minimum qualifications:

• 13 years of experience in brand marketing or brand strategy

• Experience launching consumer campaigns spanning online and offline activations

• Experience leading and influencing cross-functional teams and building alignment and consensus

Preferred qualifications:

• Experience constantly delivering quality output with tight deadlines in a dynamic environment
• Experience managing creative, media, and digital agencies to develop highly engaging content
• Experience in people management
• Ability to influence and manage global implementation, working closely with regional markets
• Ability in and comfort with, leading in an ambiguous and fast-paced environment
• Excellent brand strategy, project management, and leadership skills to manage multiple complex projects concurrently

About the job

As the Head of Safety Brand Marketing, you will bring your creative, strategic thinking, brand marketing expertise, highly collaborative spirit, and an ability to execute large-scale marketing programs to the Safer with Google platform.

Our team is tasked with building and amplifying the Safer with Google platform across the organization from brand campaigns and activations, to policy events, to product area marketing and the in-product experience. You will be a thought leader and standard setter globally, helping to craft and implement a cohesive story on the critical, high visibility topic of online safety. Ultimately, your job will be to build brand trust by helping more people feel safer with Google.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Activate the Safer with Google brand platform to build a consistent message across all key surfaces, paid campaigns, in product, press, events, and policy engagements.
• Develop the global standard for successful, measurable Safer with Google campaigns and activations.
• Build relationships and influence across Product Areas and local markets to increase and elevate awareness and perception of safety features across Google, elevating overall perception of the brand.
• Work closely with regional and local teams to influence consistent and efficient global execution, driving development of brand system, messaging frameworks, playbooks, and creative assets.
• Work cross-functionally to develop and craft narratives for priority products and teams across Google.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.