Head of YouTube Brand and Social Media Marketing

Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.

Please submit your resume in English - we can only consider applications submitted in this language.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 13 years of experience in marketing, consulting, or social media.

• Experience working with cross-functional marketing teams, developing brand and social media strategies into integrated marketing campaigns.

• Ability to speak and write in English and Portuguese or Spanish fluently.

Preferred qualifications:

• Experience managing the social presence of consumer brands, developing content, and programming and knowledge of Internet culture and usage of social media.
• Ability to analyze data, identify trends, present key findings, and apply findings to future programs.
• Ability to work well in a fast-paced environment.
• Excellent project management, multitasking, and quantitative and qualitative analysis skills.
• Excellent editorial point of view (POV) on what's effective for YouTube's brand/outlook.
• Passionate about all things YouTube, its creators, and building an inclusive brand that advocates for diversity.

About the job

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

As Head of Youtube Brand and Social Media Marketing, you will lead a team responsible for all local, regional, and globally localized brand campaigns that will engage, delight, and grow our user communities in Latin America and Canada. In this role, you will contribute by translating business objectives into brand and social media strategies that build and move our user and creator communities. You will help discern what fits into the YouTube strategy and outlook.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Responsibilities

• Act as a brand advocate of YouTube with the Latin American and Canadian user and creator community. Develop the brand and social outlook and strategy for the region and drive the execution to achieve business goals.
• Work with various global, regional, and local Marketing teams to effectively define, develop, and execute the role of brand in the region.
• Identify and manage agencies who enable us to support and scale brand and social campaigns.
• Lead and shape our on-platform and off-platform brand and social outlook. Ensure the team is engaging creators and their fans in ways that add value to their communities and conversations.
• Work with analytics lead and agency on measurement framework to accurately define and track the success of campaigns. Identify trends within our community and across the brand and social media.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.