Lead Go-To-Market Analyst, Ads Marketing

Minimum qualifications:

• Experience as an Analyst, as well as managing an Analytics team

• Experience in executive stakeholder management

• Experience in project management

• Experience using SQL, as well as one or more data visualisation tools (Google Data Studio, Tableau)

Preferred qualifications:

• Experience communicating findings to senior management
• Knowledge of Python and R
• Knowledge of statistics, modelling, forecasting, and optimization
• Ability to collaborate cross-functionally and have a proactive attitude
• Tolerance for ambiguity, and ability to work in a fast-changing environment, with an entrepreneurial approach
• Executive-level written and visual presentation skills

About the job

You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.

As part of the Ads Marketing team, your mission is to help the Ads Marketing organization thrive. In this role, you will be leading a team that has a mission to solve the problems of the Ads Marketing agenda: helping us to answer complex strategic questions, and to measure the impact of Google core marketing activities across all customers sizes, marketing channels (Acquisition, Events, Content), and for all Google's product (Search, YouTube, etc.).

As the Go-To-Market Analytics Lead, you will use data to solve complex business questions and drive strategy recommendations. In this role, you will be leading the Go-To-Market Analytics team, extract data, perform sophisticated analysis, apply analyses into practical business insights, and clearly communicate executive findings to executive leadership.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Manage a small Analytics team.
• Ensure the quality of analysis is happening at the highest level and in a consistent way.
• Analyze marketing performance and effectiveness of marketing activities, as well as recommend strategic insights.
• Identify customer behaviour through complex data sets, and perform analysis on Google owned products.
• Perform ad-hoc data analysis to answer big strategic questions for leadership and insight generation. Communicate results and insights with senior stakeholders across EMEA.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.