Marketing Analyst, Media Lab, Google Ads

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; San Francisco, CA, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 5 years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, significance testing).

• Experience in campaign brand lift measurement and using analytical insights to guide media planning and/or experience working in digital marketing (e.g., Google Analytics, Performance Incrementality, Multi Touch Attribution).

Preferred qualifications:

• Experience using data for storytelling and presenting complex research findings to both technical and non-technical audiences.
• Experience with data mining principles and querying large, complex data sets (e.g. using SQL for collecting data from multiple data systems).
• Experience with data visualization (e.g., Looker or equivalent BI tool).
• Experience in market research principles (e.g. sampling question wording bias), as well as analysis of survey data (e.g., data segmentation and conjoint analysis).
• Knowledge of statistical modeling techniques like regression analysis (e.g., Linear, Logistic, Ridge).

About the job

As a Marketing Analyst on the Media Lab team, you will be an expert on all things that relate to media incrementality, web analytics, and digital measurement methodologies. In this role, you will drive key measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns. You will play a strategic and technical role in generating all things marketing analytics, with a focus on marketing media dollars. Lastly, you will maintain a global consistency, while keeping regional focus.

Responsibilities

• Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
• Build measurement plans, tracking requirements, reporting, metrics, and benchmarks for our campaigns to understand the incremental impact of our marketing dollars (e.g., conversion lift tests, matched market analyses, and brand lift studies).
• Analyze campaign results and report the media effectiveness across all stakeholder groups. 
• Develop processes to ensure all stakeholders align and understand how we determine campaign success.
• Conduct meta analysis, find best practices, and bring surface opportunities and risks, otherwise not identified, to stakeholders.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.