Product Marketing Manager, Ads Marketing (English, Spanish)

Please submit your resume in English - we can only consider applications submitted in this language.

Mexico only. Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 3 years of experience at a brand advertiser/business-to-business advertiser.

• 3 years of experience developing/executing communications and marketing plans.

• Ability to speak and write in English and Spanish fluently.

Preferred qualifications:

• Understanding of Google's ad products and technology industry.
• Ability to manage stakeholders of all types, including management, external agency partners, and peers.
• Ability to work on multiple projects simultaneously in a dynamic and constantly evolving context.
• Passion for technology and creativity and leadership skills to execute effectively.
• Excellent presentation and communication skills.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager, you will help shape Google's point of view on the changing advertising landscape and support Google's growth through effective and results-focused marketing campaigns. You will work in the marketing strategy, planning, and execution of programs to support the sales teams in driving advertising business from large advertisers and agencies. This will involve finding innovative ways to engage decision makers, educate the users of our products, develop, and communicate the market insights about consumers and industries, as well as promote Google's business brand and equip our sales teams with the information and tools they need to more effectively promote our products.

In this role, you will help the Google Salesforce with marketing programs that establish fresh thinking in the industry and deepen engagement with clients. This is a cross-functional role, involving close work with PR and Sales, as well as collaborating with other Marketing teams across Google’s global offices.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Lead. develop, and execute innovative marketing plans for Google and YouTube Ads in Mexico.
• Be an expert on the formats, solutions, tools, and brand positioning and own the narratives and activations for the same. 
• Own cross-functional programs that drive Google and YouTube’s positive perception change.
• Identify and build innovative marketing strategies and plans to engage large brands and agencies with insights about Google and YouTube’s products and how they drive business results for customers.
• Develop compelling communications and creative assets that shift advertiser perceptions and behaviors. Identify and scope areas for experimentation to drive large advertiser and agency education, engagement, and Google solutions adoption.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.