Product Marketing Manager, Brand and Reputation, Google Play

This role may also be located in our Playa Vista, CA campus.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Atlanta, GA, USA; Chicago, IL, USA; Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA; San Francisco, CA, USA; Washington D.C., DC, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 10 years of experience in consumer product marketing or technology policy.

Preferred qualifications:

• Experience defining and implementing policy or political communications strategy.
• Ability to manage simultaneous complex projects across multiple internal stakeholders, including business development, brand marketing, developer marketing, legal and policy, and external partners.
• Ability to work with ambiguity and in a fast-paced environment with an entrepreneurial approach.
• Ability to process complex analysis to simple communications.
• Excellent project management, problem-solving, and analytical skills.
• Excellent written and verbal executive communication, spreadsheet, and presentation design skills.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you will be responsible for sharing Google Play’s products, economic impact, and community contributions with the US and global policymakers, creating an ongoing drumbeat of affirmative activities that showcase the best of Google. You will help to create narratives that explain our position on a range of issues, presenting your ideas with data and insights. You will work with an executive cross-functional team to build a unified strategy that increases strategic engagement with policymakers and key groups around the world. You will work with internal and external stakeholders to craft messaging and develop programs that engage key ally groups, consumers, and key opinion formers alike. You’re a great communicator who is at ease telling stories across a variety of mediums (e.g., video, blog posts, social, presentations, etc.) and are excited about working at the intersection of technology and policy. You are able to work on multiple priorities and can thrive in ambiguity and put an emphasis on tracking progress against defined goals.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Define and lead global policy communications strategy and initiatives in markets.
• Lead go-to-market planning and execution for above-the-line marketing campaigns, with key cross-functional stakeholders, including Business Development, Google Play Store Merchandising, Customer Relationship Management, Brand Marketing, Developer Marketing, and other marketing functions.
• Define problems that need to be solved/supported by insights and work with stakeholders to design research efforts and measurement strategies.
• Work with international marketing teams in Asia-Pacific (APAC) and Europe, the Middle East, and Africa (EMEA) to communicate marketing goals and objectives and ensure global campaign alignment.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.