Product Marketing Manager, Google One

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Mountain View, CA, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 4 years of experience with product or partner marketing.

• Experience influencing product road-maps and informing business decisions with data and consumer insights.

• Experience influencing and communicating cross-functionally with all levels of management, and working on multiple projects simultaneously.

Preferred qualifications:

• Experience at a consumer subscription/member based service.
• Experience with go-to-market and executing marketing campaigns across digital and offline channels.
• Experience working with partners and scaling programs globally.
• Experience working in a fast-paced, changing environment.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you will take the Google One product to the next level by collaborating with other Google product areas (e.g., YouTube, Google Play, etc.) to launch new Google benefits and cross-selling campaigns. You’ll own the end-to-end effort of developing user insights, influencing the product road-map, and executing integrated consumer marketing campaigns. You’ll also own and manage the marketing website, with updated positioning, feature launches, and optimizing for growth. This is a highly cross-functional role partnering closely with Research, UX, Product, Strategy, Finance and Engineering teams.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Own the marketing website, managing updates based on new feature launches, positioning, optimizing signups, and engagement.
• Develop marketing playbook for new products and benefit launches including naming, core product positioning, key value propositions, messaging, and a portfolio of winning claims.
• Create marketing go-to-market plans, execute campaigns, and develop marketing assets including website, product videos, blog/PR for Google One-led launches.
• Influence development of partner marketing plans to drive maximum acquisition opportunities and oversee partner driven marketing campaigns.
• Partner with Finance and Analytics teams to measure performance and optimize campaigns.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.