General Sales & Marketing Team Leader (f/m/d)

of assigned targets.

• Conduct regular performance reviews, provide coaching and mentoring, and implement development plans to enhance team capabilities.

• Monitor individual and team KPIs, ensuring proactive pipeline management and accurate forecasting.

• Foster a collaborative and customer-centric culture within the team, promoting best practices and continuous improvement.

• Drive own sales of distribution automation products and solutions (e.g., IEDs, RTUs, wireless communication), focusing on volume, mix, and profitability targets for assigned accounts.

• Establish and maintain strong relationships with stakeholders across utilities, EPCs, system integrators, OEMs, panel builders, distributors, and industrial clients.

• Define and maintain a robust channel strategy that supports business growth across diverse market segments. Identify, onboard, and nurture channel partners-including distributors, panel builders, and system integrators-ensuring alignment with strategic goals.

• Continuously monitor market dynamics, including emerging technologies, competitor activities, regulatory developments, and customer feedback.

• Ensure proper business and market development defining the local segments, customer and partner plans in accordance to DA strategies

• Analyze trends to identify growth opportunities and threats, and translate insights into actionable recommendations for product development, pricing strategies, and go-to-market positioning.

• Represent the company and its Distribution Automation portfolio at key industry events, trade shows, conferences, and forums.

• Ensure both personal and team achievement of defined sales targets and KPIs, including order growth, margin contribution, pipeline development, market share increase and conversion rates.

• Demonstrate disciplined execution of sales plans, proactive opportunity management, and effective use of CRM tools.

• Provide regular reporting to senior management on performance, market trends, and strategic initiatives.

Your background

• Bachelor's degree in Electrical Engineering or a related field (Master's degree preferred).

• Minimum of 7 years' experience in sales, including at least 3 years in a leadership role managing direct reports.

• Strong understanding of utility distribution networks, automation technologies, and grid modernization trends.

• Proven ability to lead teams, drive performance, and manage complex sales cycles.

• Excellent communication, negotiation, and presentation skills.

• Willingness to travel up to 50% as required.

• Technical expertise in power systems and DA technologies.

• Familiarity with communication protocols such as IEC 61850, DNP3, and Modbus.

• Experience in developing and executing market-specific sales strategies.

• Strong customer-centric approach with the ability to identify pain points and tailor solutions.

• Solid understanding of pricing models, profitability, and commercial strategy.

• Proficiency in CRM platforms (e.g., Salesforce).

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