Campaign Specialist

Responsibilities:-
Build campaign journeys, filter entry audience

• Build emails using content builder in SFMC

• Creation email communication by drag and drop

• Communicate with market point of contacts

• Investigate journey bugs

• Create and update data extensions for send and personalization requests

• Attach creatives to a journey for final deployment

• Build cloud pages whenever required to connect the email using CTAs

• Creation of user input form pages

• Ability to write to Data Extensions

• Build required automation in Automation Studio whenever required

• Build error and exception handlers to prevent unhandled risk

Required Technical and Professional Expertise
Technical and Functional Skills:

• Bachelor's degree with 3+ year of experience in Marketing Automation

• Minimum 2+ years of experience using AMP scripting

• Minimum 2+ years of responsive HTML, CSS & JavaScript coding experience

• Basic HTML knowledge

• Understand campaign brief and campaign flow

• Able to communicate with market representatives to clarify campaign

• Good Communication skill

• Understand data model and how database works (primary + foreign key, relations)

• Able to read and edit HTML/CSS code

• Basics of SQL

• Salesforce Marketing Cloud knowledge

Preferred Technical and Professional Expertise
Technical and Functional Skills:

• Bachelor's degree with 3+ year of experience in Marketing Automation
• Minimum 2+ years of experience using AMP scripting
• Minimum 2+ years of responsive HTML, CSS & JavaScript coding experience
• Basic HTML knowledge
• Understand campaign brief and campaign flow
• Able to communicate with market representatives to clarify campaign
• Good Communication skill
• Understand data model and how database works (primary + foreign key, relations)
• Able to read and edit HTML/CSS code
• Basics of SQL
• Salesforce Marketing Cloud knowledge

We wish you great success in your career and encourage you to bring your best self to work with IBM