Campaign Specialist-SFMC

IBM

4

(720)

Pune, India

Why you should apply for a job to IBM:

  • 4.4/5 in supportive management
  • 83% say women are treated fairly and equally to men
  • 80% would recommend this company to other women
  • 91% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.

    #711622BR

    Position summary

    and maintain marketing automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder

    • Facilitate list critical issue with Research and Analytics (R&A), Originator, Marketing Manager and Campaign Analyst to secure resolution and approval

    • Review and validate campaign workflow/process flow for given campaign

    • Validate Audience sheet for the respective tactic/channel/campaign

    • Coordinate with stakeholders and ensure timely launch of the campaignBuild complex campaign journeys, filter entry audience.

    • Build SQL scripts to extract data and use it as an entry audience

    • Creation of base templates and content blocks with personalization

    • Communication with market point of contacts, solution assessment and effort estimation, support internal team

    • Communicate with IBM colleagues and provide support for junior team members

    • Analyse the campaign requirements and suggest the type of DE and logic that needs to be used

    • Understand the database structure to come up with exception handling while amp scripting

    • Develop AMP Scripting for dynamic builds, hide/show blocks

    • Creation of user input form pages

    • Build required automation in Automation Studio whenever required

    • Build error and exception handlers to prevent unhandled risks

    Required Technical and Professional Expertise

    • Bachelor's degree with 8+ year of experience in Marketing Automation

    • Minimum 3+ years of experience using AMP scripting

    • Minimum 3+ years of responsive HTML, CSS & JavaScript coding experience

    • Certified Salesforce Marketing Cloud Professional

    • Understand campaign brief and campaign flow - basic and complex campaigns

    • Able to communicate with client representatives to clarify campaign requirements

    • Good Written and Verbal Communication

    • Understand data model and how database works (primary + foreign key, relations)

    • Knowledge of HTML/CSS code, write and adjusting the code and custom coding

    • Exposure of creating solutions based on campaign requirements

    • At least basics of programming (e.g., cycles, variables, functions)

    • Knowledge of SQL is must

    • Knowledge of JavaScript is plus, preferred AMP Script, Server-Side JavaScript

    • Marketing Cloud knowledge must

    • IT overview - how systems are linked, how data flows, web technologies

    • API and Postman knowledge nice to have

    • Should know building multi-channel journeys

    • Should be well versed in creating and updating data extensions

    • Should be well versed in building cloud pages and microsites

    • Working knowledge of Automation Studio

    • In-depth knowledge of relevant integrations and automations for complex build.

    • Proven experience in writing SQL queries.

    • Good understanding of journey builder in SFMC and creation of relevant performance dashboards

    Preferred Technical and Professional Expertise

    • Ambitious individual who can work under their own direction towards agreed targets/goals.
    • Ability to handle change and be open to it good time management and an ability to work under stress
    • Proven interpersonal skills while contributing to team effort by accomplishing related results as needed
    • Maintain technical knowledge by attending educational workshops, reviewing publications.
    • Experience to document campaign close-out

    Why you should apply for a job to IBM:

  • 4.4/5 in supportive management
  • 83% say women are treated fairly and equally to men
  • 80% would recommend this company to other women
  • 91% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.