Digital Demand Strategist for DACH Market (Fluent German)

To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and
global responsibilities.

Your Role and Responsibilities

• Planning and Business Alignment: Partner with EMEA and local demand strategists; ecommerce teams, to build and execute digital demand plan that is part of the overall omni-channel demand plan.

• Partner with Global campaign teams to receive briefing and provide feedback for digital Elements.

• Execution tasks will include the following: Orchestration of the digital experience; Digital campaign Landing & Localization; Client Journey validation and customization; Paid Media performance (KPIs), strategy and execution, ongoing tracking of KPIs for Market performance; Marketing Automation routing /validation; Web performance and Optimization

This is a Hybrid role, attendance to the office will be required only 3 times peer week.
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Required Technical and Professional Expertise

• Strong German language skills

• Experience in setting up a digital demand plan for capturing new clients.

• Strong collaboration and coordination abilities.

• Seeks feedback and adjusts plans and tactics accordingly.

• Actively sells the plan to stakeholders that do not know detail of digital onmichannel environment.

• Understands online client journeys and what it takes to capture and progress interest through the sales funnel.

• Understand web optimization, marketing automation, and paid media.

• Can do work ethics.

Preferred Technical and Professional Expertise

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