Product Marketer

bilities

We are seeking an energetic, innovative and experienced Product Marketing Manager to join our Data and AI Software Marketing & Communications team. As a Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM's data and AI solutions to grow IBM's market share, supporting revenue growth. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.

Your primary responsibilities include:
• Develop product positioning and go-to-market that uniquely differentiates our solutions to drive growth and client engagements
• Create messaging, including point of views, strategic messaging, and leadership proof points to improve the IBM's market position
• Identify opportunities and distinctive competencies
• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings
• Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
• Stay active in customer conversations at events or in the field and online

Minimum salary starts at 2,000 EUR gross per month.

This is a Hybrid role, attendance to the office will be required only 3 times per week
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Required Technical and Professional Expertise
We are seeking an energetic, innovative and experienced Product Marketing Manager to join our Data and AI Software Marketing & Communications team. As a Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM's data and AI solutions to grow IBM's market share, supporting revenue growth. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.

Your primary responsibilities include:
• Develop product positioning and go-to-market that uniquely differentiates our solutions to drive growth and client engagements
• Create messaging, including point of views, strategic messaging, and leadership proof points to improve the IBM's market position
• Identify opportunities and distinctive competencies
• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings
• Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
• Stay active in customer conversations at events or in the field and online

Preferred Technical and Professional Expertise

• Bachelor's degree
• Market understanding of data and AI technologies
• Deep understanding of go-to-market strategies
• Experience developing audience strategies

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