Principal Product Manager - Identity

Mountain View, CA


Position summary

al access and inclusion for all people. The company offers multiple pathways to identity verification - online self-serve, live video chat agents, and in person. is passionate about building a robust identity network that does not compromise access for traditionally underserved groups. has received numerous awards including Deloitte's 2023 Technology Fast 500, Washington Business Journal's Fastest Growing Companies, Entrepreneur Magazine's 100 Brilliant Companies and Wall Street Journal's Startup of the Year finalist. In recent quarters, announced it raised $132 million in Series D funding, led by Viking Global Investors with participation from CapitalG, Morgan Stanley Counterpoint, FTV Capital, PSP Growth, Auctus Investment Group, Moonshots Capital, and Scout Ventures.'s most recent round brings the total investment in to over $275 million since its founding in 2010.

Role Overview

We are seeking a Principal Product Manager. They will be responsible for driving the strategy, development, and execution of product initiatives that accelerate the adoption and expansion of our identity verification solutions. You will work closely with cross-functional teams, including our sales and solutions consultant teams to fortify our identity verification flows, identify growth opportunities, optimize user experiences, and ensure our products meet the needs of our customers and partners.

They will be responsible for driving product vision, strategy, and execution with a strong emphasis on metrics, data-driven decision-making, and analysis. This role requires a combination of technical expertise, strong leadership skills, and the ability to collaborate effectively with cross-functional teams.

This team aims to serve our users by enabling them to leverage their wallet in as many applications as possible.


  • Define and drive the product vision, strategy, and roadmap, ensuring alignment with overall company objectives.
  • Analyze market trends, customer needs, and competitive landscape to identify product opportunities and prioritize features.
  • Collaborate with engineering, design, data science, and other cross-functional teams to develop innovative wallet solutions that integrate identity verification features for business customers.
  • Define, track, and analyze key performance metrics for identity verification use cases, using data-driven insights to inform product decisions and optimize performance.
  • Foster a culture of data-driven decision-making within the product team, utilizing data analysis and metrics to guide product development and prioritize features.
  • Develop and maintain detailed product requirements, use cases, and user stories to guide product development.
  • Engage with customers, partners, and other stakeholders to gather feedback, validate product direction, and ensure successful adoption of new features and enhancements.


  • 8+ years of product management experience, with a focus on digital wallet solutions, identity verification, or related technologies in B2B2C contexts.
  • Proven track record of launching successful consumer-facing products, ideally in the fintech, identity verification, or security space.
  • Strong technical background and ability to work closely with engineering teams to drive product development.
  • Excellent communication, collaboration, and interpersonal skills, with experience leading cross-functional teams.
  • Strong analytical and problem-solving skills, with demonstrated experience in data-driven decision-making and product analysis.
  • Familiarity with Agile/Scrum development methodologies.
  • Passion for creating innovative, user-centric solutions that deliver exceptional customer experiences and integrate seamlessly with identity verification technologies.

The annual base salary listed below for this role is based on experience, skills, education, relevant training and geographic location. Company bonus, incentive for sales roles, equity, and benefits are available depending on the role. offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Sunnyvale & Mountain View, CA Pay Range

$234,297-$279,498 USD maintains a work environment free from discrimination, where employees are treated with dignity and respect. All employees share in the responsibility for fulfilling our commitment to equal employment opportunity. does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition,'s policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

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