Director, US Enterprise Marketing

Salary Range NYC Metro Area 170,000 - 238,000 USD per year Your Job As the Director of US Enterprise Marketing, you will build our Marketing strategy for all the largergest B2B clients in the US and, together with your team and Sales, drive its implementation. Being an ideal candidate, you are passionate about creating a great brand experience and driving revenue with a vision for new ways to grow our business. In this senior marketer position, you will have experience in creating scalable programs with demonstrable impact on market awareness, client acquisition and engagement, and revenue. This is a highly strategic role with the opportunity to transform how companies hire. Even more exciting: it will cover every phase of the funnel: from Market mapping to handover to Sales! In this position, you will be successful by achieving the following: Strategy: Develop our go-to-market strategy and integrated B2B plans for the US market in partnership with the Marketing Central Teams (Brand, Advertising, PR, Economic Research, Content, Product Marketing…), Sales, Strat-Operations and Finance Collaborate with Central Sales to identify high potential Enterprise clients to target and segment them Market & Competition: Form and socialize a robust view of the US market and its competitive dynamics Be the voice of the market towards the rest of the organization by understanding key segments and customer/user needs Influence our Enterprise customers research agenda for US Budgets: Coordinate how Marketing budgets are deployed across all our channels: call out trade offs, set business priorities, align the rest of the organization towards the best possible allocation of spend Directly manage budgets for those programs directly executed in-country (e.g. field marketing, events, hospitality, sponsorships, lead generation…) Enterprise Brand / Thought leadership Participate in the development of our Enterprise Brand positioning and creative direction of Advertising campaigns in partnership with our central Brand team Work with the content team in the development of outstanding Thought Leadership content tailored to the market needs Demand generation: Design and implement local Demand Generation campaigns to acquire new Enterprise clients and keep the current ones engaged Collaborate with the Marketing Central Teams to create, select and deploy the most effective Marketing tactics that are centrally driven (e.g. SEM, lifecycle emails…) Review and advise the Central Marketing Teams on content and campaigns quality plus local relevance Client Engagement Manage our team of Us based Evangelists in achieving their monthly goals of Clients engaged and relative revenue uplift targets Stakeholders management: Partner closely with Sales, represent Marketing in front of Sales and Customer Service Senior leadership and direct programs to achieve Sales goals Collaborate with multiple functions globally beyond Marketing (BI, Sales, Customer Service, Finance, Strat-ops) Leadership: Represent the US within our extremely diverse and international community of Marketers based around the World Manage and develop a team with initial size of circa 25 HC and rapidly expanding by mentoring and leading by example Attract and retain amazing talent that gets inspired by your vision Set and agree Country level goals for your team Get stuff done -- execute briskly with precision, in alignment with our goals and standards Who You Are Requirements: 10+ years of Marketing experience in B2B. (If also B2C preferred) Mastership of Account Based Marketing practices Proven experience in demand generation at scale driving a significant pipeline for a B2B technology company Experience managing an Evangelists organization would be a plus A proven track record of delivering results, balancing a data-driven marketing approach with an outstanding client skills Strong networking attitude, ability to build effective relationships with global stakeholders Both a creative and analytical mindset -- generate ideas and rigorously analyze their performance to understand how to improve Customer focus, passion in creating amazing user-centric experiences Online products or services Sales and collaboration with large Sales teams preferred Comfort with ambiguity and entrepreneurship Large Team leadership Strong communication and presentation skills. Public speaking being a plus. Bachelor’s degree required, post graduate diploma preferred Who We Are Our Marketing team helps job seekers and employers around the world discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story. Our Mission As the world’s number 1 job site*, our mission is to help all people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. (*comScore Total Visits, September 2021) Salary Range Disclaimer The base salary range represents the low and high end of the Indeed salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. 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