Lifecycle Marketing Manager - Upsell

Salary Range Austin 84,000 - 118,000 USD per year Your Job Indeed is looking for a Marketing Manager responsible for improving the free employer experience. The Marketing Manager will work across departments to provide a world-class customer experience to our SMB audience with a relentless focus on communicating the value of spending on Indeed to employers, and adopting the right products for their hiring needs. The ideal candidate is hyper-analytical with extensive experience analyzing and segmenting customer datasets. You ensure users get the right message through the right channel at the right time. You are highly collaborative, and have experience working cross-functionally with product, research, finance, UX, brand, analytics teams, sales, customer service, and external agencies. You are passionate about testing, with vast experience designing holdout and A/B tests. You are innovative and resourceful. You execute quickly, focusing on the highest impact opportunities for the amount of time and resources required. How you work: Responsibilities Plan, design and execute online and offline B2B customer lifecycle campaigns Rigorously test new channels and continually optimize current channels Implement tracking mechanisms to attribute conversions, and measure success Collaborate with Marketing, Brand, and Product teams to develop messaging, creative and promotions Work with Client Services and Sales to ensure coordination of campaigns Analyze large amounts of qualitative and quantitative data and work with BI and data analysts to identify key opportunities and areas for optimizations. Collaborate with management and product teams to set and hit aggressive targets for upselling customers and driving deeper product adoption. Monitor and report on campaign progress weekly / monthly / quarterly Support training and mentoring other team members in execution when needed Share learnings across the team to uplevel performance, and improved customer experience Who You Are Requirements 3+ years of marketing experience, preferably with a B2B audience at a high growth / high tech company Experience in CRM email marketing, using marketing automation tools (Marketo a plus) Proven ability to build strategies and execute in campaigns to shift customer behavior Excellent project management skills Extremely strong collaboration skills - with experience working across other marketing teams, product, customer service, sales, user experience, engineering, and others. Highly competent and self motivated. Comfortable working in an unstructured environment Experience building your own roadmap based on customer qualitative and quantitative insights Strong analytical skills with a passion for testing and measuring results Proficiency in SQL or related querying language (a plus) Direct mail experience (a plus) Bachelor's degree in Marketing, Advertising, Communications, or a related field Who We Are Our Marketing team helps job seekers and employers around the world discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story. Our Mission As the world’s number 1 job site*, our mission is to help all people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. (*comScore Total Visits, September 2021) Salary Range Disclaimer The base salary range represents the low and high end of the Indeed salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), an open Paid Time Off policy, and many region-specific benefits. Equal Opportunities and Accommodations Statement Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Help at 1-855-567-7767, or by email at [email protected] at least one week in advance of your interview. Fair Chance Hiring We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment. Our Policies and Benefits View Indeed's Applicant Privacy and Accessibility Policies - https://www.indeed.com/legal/indeed-jobs Learn about our global employee perks, programs and benefits - https://benefits.indeed.jobs/ Where legally permitted, Indeed requires all individuals attending or working out of Indeed offices or visiting Indeed clients to be fully vaccinated against COVID-19. For positions that can only be performed at an Indeed office, candidates must be fully vaccinated against COVID-19 and present acceptable proof of vaccination by the date of hire as a condition of employment. For positions that require some in-office work or in-person client meetings, exceptions to these in-office or in-person job requirements may be made at the discretion of the business through June 2022, at which point full vaccination will be required. Indeed will consider requests for reasonable accommodation as required under applicable law. 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