Senior Manager, SMB Acquisition Direct Mail

Salary Range NYC Metro Area 130,000 - 170,000 USD per year Your Job Indeed is looking for a Senior Manager, Global SMB Direct Mail to lead a growing team of direct mail professionals to deliver the strategy, execution, and optimization of direct mail programs across numerous markets worldwide. The Senior Manager will be responsible for leading and mentoring the team through the day-to-day marketing planning and operations to acquire new customers and reactivate dormant customers, as well as seeking out solutions to improve efficiencies. This Senior Manager role will collaborate cross-functionally with multiple departments to help small and medium-sized businesses across the globe find the right hires by using Indeed. What you will do: Lead a diverse team of direct mail marketing managers and various vendors as you manage the entire Indeed SMB Global direct mail program Manage your team’s execution of the following responsibilities: Design, plan, execute and measure direct mail campaigns for acquisition and reactivation audiences Create and maintain a yearlong creative testing roadmap for all direct marketing campaigns. Rigorously test direct mail attributes; from content and format to lists, selects, and segmentation. Where appropriate, introduce new test variables aimed at improving overall response rates: creative, offer, inserts, envelopes, lists, etc. Ensure that all campaigns are optimized towards their key performance metric, have a clear definition of success defined ahead of campaign launch, and have an approved measurement plan in place. Collaborate with internal product marketing, creative, and promotion teams to ensure that all creative reflects most relevant/recent updates to brand, messaging, and promotion best practices. Proofread all marketing material to ensure accuracy. Establish landing pages and redirect URLs are built ahead of campaign go live dates. Review post-campaign data and ensure results for free of any major issues. Analyze campaign results, report on campaign performance at regular intervals (30/60/90 days), and provide recommendations for future initiatives. You are directly responsible for the following: Development of annual program budget request that includes total campaign portfolio along with the necessary budgets, acquisition & reactivation targets goals, and CPA targets per program. Work with direct reports to manage calendar of all direct marketing campaigns and ensure each campaign has an appropriate work back schedule to ensure timelines are met, problems are adequately communicated and facilitate contingency plans as needed. Partner with appropriate list vendors to ensure that all relevant performance and internal analysis are layered into existing models and work together on a clear strategy to improve list response rates and overall portfolio performance. Provide input to your direct reports on campaign strategy, new ideas and efficiency improvements Negotiate rates with vendors and identify cost-savings initiatives Establish and maintain strong working relationships with longstanding partners to seamlessly launch campaigns Drive Direct Mail best practices within the marketing department Be an advocate for program growth, exploring new opportunities and being flexible to take advantage of the growing needs of the program and internal stakeholders Recruit and develop top talent to support the growing needs of the program Who You Are Minimum 8+ years of direct mail marketing experience. With 5+ years experience of full campaign ownership (Strategy, Planning, Executing and Analyzing Campaigns). Experience managing a team and providing leadership & mentorship in a high-growth business. Proven track record of project managing medium/large programs and scaling those programs with ease and organization. Strong analytical and quantitative skills with a passion for testing and measuring results (minimum intermediate excel/sheets, advanced preferred). Experience designing and measuring complex tests, optimizing based on results. Bias towards analytics and measurement with extensive experience having your initiatives measured against or towards revenue-related goals. Has sent over 10 million pieces of direct mail and acquired customers at CPA targets. Significant experience working with list brokers, modeling companies and mailhouses. Able to manage a multi-faceted global direct mail program with ease. Excellent project management and organization skills. Ability to multi-task and prioritize work in an unstructured environment. Excellent communication, articulating points of view, hypothesis and business justifications backed by data. Detail-oriented with exceptional curiosity, critical thinking, and solution-driven capabilities. Ability to promote a culture of collaboration and teamwork across organization in a matrixed environment. Ability to build strong working relationships across all levels of the organization in a remote/flex work environment. Strong attention to detail and follow-up. Excellent written communication and strong presentation skills. Familiarity with Google Suite products. Bachelor's degree in Marketing, Advertising, Mathematics, Statistics, or a related field (quantitative disciplines preferred). Senior Manager, SMB Acquisition Preferred Skills: Proficiency in SQL or related querying language. B2B experience. Proficiency in InDesign, HTML/CSS. Speaking & Writing skills in any of the following languages: Spanish, French, German. Who We Are Our Marketing team helps job seekers and employers around the world discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story. Our Mission As the world’s number 1 job site*, our mission is to help all people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. (*comScore Total Visits, September 2021) Salary Range Disclaimer The base salary range represents the low and high end of the Indeed salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), an open Paid Time Off policy, and many region-specific benefits. Equal Opportunities and Accommodations Statement Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Help at 1-855-567-7767, or by email at [email protected] at least one week in advance of your interview. Fair Chance Hiring We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment. Our Policies and Benefits View Indeed's Applicant Privacy and Accessibility Policies - https://www.indeed.com/legal/indeed-jobs Learn about our global employee perks, programs and benefits - https://benefits.indeed.jobs/ Where legally permitted, Indeed requires all individuals attending or working out of Indeed offices or visiting Indeed clients to be fully vaccinated against COVID-19. For positions that can only be performed at an Indeed office, candidates must be fully vaccinated against COVID-19 and present acceptable proof of vaccination by the date of hire as a condition of employment. For positions that require some in-office work or in-person client meetings, exceptions to these in-office or in-person job requirements may be made at the discretion of the business through June 2022, at which point full vaccination will be required. Indeed will consider requests for reasonable accommodation as required under applicable law. To qualify as being fully vaccinated against COVID-19 there should have been a two week period after receiving the second dose (or any government recommended booster shot) in a 2-dose COVID-19 vaccine series, or a two week period after receiving a single-dose (or any government recommended booster shot) in a single dose COVID-19 vaccine.