Associate Marketing Manager

MBA graduates.

• Location for this position is across the US. This position may require travel up to 15%
• Candidates authorized to work for any employer in the United States without employer-based visa sponsorship are welcome to apply. Infosys is unable to provide immigration sponsorship for this role at this time

Role Requirements:

• Partner with field marketing to design and execute multi-channel campaigns, expanding brand awareness and lead generation for Infosys Cobalt and cloud offerings.
• Collaborate cross-functionally within the Infosys Cloud Services Unit to develop and implement comprehensive go-to-market strategies for Infosys Cobalt offerings.
• Enhance brand awareness and drive demand generation by leveraging marketing channels and agencies to build strong relationships with hyperscaler partners for Infosys Cobalt.
• Conduct audience analysis and segmentation to develop and execute targeted marketing campaigns, maximizing reach and engagement.
• Coordinate with internal and external design and production teams to create market-ready collateral, sales enablement tools, client testimonials, and case studies.
• Conduct market and competitive analysis, providing insights to sales teams through timely and regular market research initiatives.
• Utilize digital marketing skills, including SEO/SEM/SMM, content syndication, and programmatic campaigns, to execute annual marketing plans effectively.
• Understand Martech tools to track campaign metrics and optimize performance across various digital channels.
• Manage marketing budgets, operational processes, and CRM systems, ensuring compliance and fostering collaboration between sales and marketing.
• Use market intelligence, trend analysis, and competitive research to inform strategic decisions and align marketing efforts with sales goals.

Knowledge / Skills Required:

• Interest and experience in the CP, Retail and Logistics industries. Prior experience in B2B Marketing is preferred.
• Knowledge of digital marketing tools and techniques
• Good communication and writing skills (both written and verbal)
• Curious about metrics, execution processes, macro trends
• Ambitious and self-starter
• Team player and also take ownership of your tracks

The job entails sitting as well as working at a computer for extended periods of time. Should be able to communicate by telephone, email, or face to face. Travel may be required as per the job requirements